Results For "Boost"
63 News Found
Indian Railways evaluating non-fare revenue generation projects
In OOH News By M4G Bureau - July 27, 2017
Under the Swiss Challenge project, the railway had invited innovative OOH advertising project to boost non-fare revenue generation
DTC to put 1,000 new buses into service, boost bus branding opportunities
In OOH News By Bhawana Anand - June 06, 2017
DTC sources have affirmed that the new buses will be open for branding and that a tender for bus branding will be floated once the buses are put into service. The typical branding opportunities would be exterior branding, grab handle branding, back portion of driver's seat.
US body lays down programmatic standards for digital placed advertising
In Digital OOH By M4G Bureau - April 17, 2017
Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI
Strong industry body will boost Gujarat OOH business: Media owners
In OOH News By VJ Media Bureau - December 19, 2016
Noomi Mehta, President, IOAA laid particular emphasis on the need for the Gujarat OOH media owners to come together as a strong regional association; Asit Shah, Partner, Het Graphics, Atul Mehta, Proprietor, Chitra Publicity Co OOH Gujarat, Paresh Rajnikant Shah, MD, Sujal Advertisers, Percy Mistry, Director, Selvel Media, Yashvant Shah, Director, Shah Publicity, and Prashant Gadhav of The Sandesh Ltd urged the IOAA to provide leadership and key support in critical areas
Kolkata Metro plans for exclusive station branding rights
In OOH News By Nabamita Chatterjee - November 08, 2016
Kolkata Metro Rail Corporation is looking to award complete station branding rights, branding of rakes under the'Own Your Station' scheme to boost the corporation's non-fare revenues
OOH will complement digital and boost its growth: Sanjeev Goyle
In OOH News By VJ Media Bureau - June 18, 2016
Presenting the most futuristic session,"Planner's Purse 2025†on Day 1 at OAC 2016, Sanjeev Goyle, CEO - OOH & Rural, IPG Mediabrands explained that OOH is lagging behind as the industry has failed to keep pace with evolving nature of brands as well as consumers.
Posterscope creates high decibel campaign for Bournvita's Badam Booster
In Campaigns By Satarupa Chakraborty - April 20, 2016
Cadbury Badam booster goes on a multi-city OOH drive using many formats along with innovations in certain cities.
Adidas boosts its image before Bengaluru Marathon
In OOH News By Satarupa Chakraborty - October 27, 2015
As prelude to the much hyped Bengaluru Marathon, adidas executed a brand activation at Koramangala Indoor Stadium in Bengaluru to promote its newest footwear range'Boost' through an activation spanning over two days.
OOH will go through numerous changes in UP: Y Srinivas Raju
In OOH News By Satarupa Chakraborty - October 14, 2015
Growing population, purchasing power and expanding economy have made UP a palatable state for investment. More investment will attract more OOH need, thus requiring more boost in UP market's outdoor industry.
'Give Traditional Outdoor Media Its Due'
In Viewpoints By M4G Bureau - September 22, 2014
Traditional outdoor media including hoardings form the core of the Indian outdoor industry, yet this segment fails to earn due recognition of advertising clients, specialist agencies and media owners themselves. Time has come for concerted efforts to boost the growth prospects of traditional outdoor business.