Shradha Mishra
Jio Cinema brings alive iconic Disney characters on OOH
By Shradha Mishra - January 29, 2019
The campaign promoting the Disney-Jio Cinema partnership, was spotted at Worli, Marine Lines, W.E. highway and Bandra reclamation areas of Mumbai
Proactive In and Out bags bus media rights in Delhi, Indore and Kolhapur
By Shradha Mishra - January 28, 2019
The rights, allotted for 5 years, cover 200 sqft of media space including side and back panels on more than 3000 buses
Now showing Zee5’s ‘Parchayee’ on OOH
By Shradha Mishra - January 24, 2019
The campaign seen in Mumbai brings out some vital horror elements of the show to generate curiosity and suspense
New dating app Bumble creates OOH buzz
By Shradha Mishra - January 21, 2019
The campaign has been rolled out in key markets across the country
Enabling policies must for DOOH growth – Kan Universal
By Shradha Mishra - January 14, 2019
Amit Bahl, director of the firm, expresses concerns over market getting flooded with low-cost, low-quality products
Pacific Digital expands footprints in Tier 1, 2 cities
By Shradha Mishra - January 10, 2019
The digital printing major has set up solvent printing machines in different cities in tie-up with local partners
Focus on safety & aesthetics, says Pimpri Chinchwad MC’s new OOH ad policy
By Shradha Mishra - November 20, 2018
The policy drafted on the basis of a study calls for controlled use of large media to reduce clutter
Laqshya Media Group ties up with Comkeys to bring Mediakeys to India
By Shradha Mishra - November 15, 2018
The strategic alliance will leverage Mediakeys’ international operations and Laqshya Media Group’s strong footing and rich experience in Indian markets
Ranveer Singh champions Kotak Mahindra #IndiaInvited campaign
By Shradha Mishra - November 14, 2018
Billboards in certain areas of Mumbai feature the creative of Ranveer Singh with folded hands, asking, "Card Mila Kya". And no, he is not talking about his wedding card
Tanishq’s ‘Utsava’ shining bright on OOH
By Shradha Mishra - November 06, 2018
OMI has executed the campaign in 48 cities
‘OOH advertising is a good catalyst for product promotion’
By Shradha Mishra - October 25, 2018
FMCG brand Ganesh Papad is planning a fresh campaign in select Tier 1 cities
EverGlow sees strong business prospects in OOH space
By Shradha Mishra - October 22, 2018
In the wake of stringent norms governing flex displays, demand for digital displays is expected to go up
Festive spirit lights up Mumbai mall media
By Shradha Mishra - October 08, 2018
Mall media, like large formats in the city, are attracting a slew of advertising brands
Festive season renders a new dash of colours to Mumbai OOH
By Shradha Mishra - October 05, 2018
Busy stretches like Western Express Highway, Bandra and S.V. Road see a spate of new campaigns by major brands