Laqshya Media Group ties up with Comkeys to bring Mediakeys to India
By Shradha Mishra - November 15, 2018
The strategic alliance will leverage Mediakeys’ international operations and Laqshya Media Group’s strong footing and rich experience in Indian markets
Laqshya Media Group announced a strategic alliance with Mediakeys, the media agency of France-based full-service, international communications group Comkeys. Mediakeys undertakes planning and buying for campaigns across a wide spectrum of business sectors. The announcement was made at a special event organised in Mumbai on November 14. The alliance brings together the international capabilities of Mediakeys and the strong presence of Laqshya Media Group in the Indian markets.
Sharing his perspective on this strategic alliance, Alok Jalan, Managing Director, Laqshya Media Group, said at the event, “The OOH industry is ever evolving, and we have to change according to our clients’ ever changing needs. Unlike any other advertising medium, you can’t turn off OOH, turn the page or throw it in the bin. You can't beat outdoor for sheer audience size. Even a handful of strategically placed hoardings can help a brand gain market penetration and that beats any major event! Also, outdoor delivers high impact as well as is low cost. And the messaging is done day or night or come rain or sunshine. To stay ahead of the times, we are privileged to partner with a big international agency like Comkeys SAS of France to bring Mediakeys to India.”
Speaking on the partnership, David Payne, Global Head of Strategy & Operations, Mediakeys who reports in to Paul Cahierre, Founder and CEO, Mediakeys said at the event, “India is a strategically a very important market for us and our clients. We have been long considering our options to enter this market. Laqshya provides us with the best in class capabilities to further support our growth in the region and to develop growing sales for Indian brands outside of India.”
The business will take the form of a strategic alliance, leveraging Laqshya Media Group’s local resources and Comkeys international resources.