Campaigns
Festive spirit lights up Mumbai mall media
Mall media, like large formats in the city, are attracting a slew of advertising brands
While attractively designed store signages easily grab the attention of consumers at the malls, advertising media in these indoor environments too are drawing the attention of people visiting the malls. Higher dwell time is one key value proposition for those brands using this medium. Considering the profile of consumers at the malls, and given their appreciation for aesthetically designed communications, most mall media formats are well crafted backlit media, or digital screens.
A Media4Growth survey of media at 3 major malls in Mumbai – Skyzone, Palladium – reveals that the festivity is very much in the air.
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Swiggy Instamart dominates Gurgaon with “Giant Water Gun” OOH activation
The activation is executed by MOMS Outdoor
Bondtite brings ‘Lakdi ka Chumbak’ to life with striking 3D hoarding
The Astral brand uses a larger-than-life outdoor installation to dramatise the strength of its wood adhesives.
McDonald’s New Zealand lets menu names do the heavy lifting
Created by McCann NZ bold red billboards featuring iconic menu names turn simplicity into a powerful brand reminder across New...
Heineken uses real-time weather data for ‘Temperature-Triggered’ DOOH campaign
By syncing creative delivery with local heatwaves, the brewing giant ensures its messaging hits peak relevance exactly when consumers are...
Crompton’s new OOH campaign across South India
The campaign is executed by WPP Media`
Surat unveils massive LED-illuminated display at Junomoneta Tower
WOW Advertisement manages the large-format digital installation that lights up the city skyline every evening.
Untitled Advertising deploys LED screens across GSRTC bus depots
The deployment includes 264 digital screens installed across 20 GSRTC bus depots
One of South India’s largest anamorphic DOOH screens installed at Mantri Square Mall
Spanning over 2,310 square feet, the new mega-installation at Mantri Square Mall sets a new benchmark for large-format DOOH, offering...
Titan Intech Limited announces the launch of “UltraLED Displays”
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Cinépolis India partners with It’s Spotlight to operate digital screens across 100+ properties
The rollout includes over 350 LED screens, video walls and digital displays across 101 Cinépolis cinemas in 63 cities, covering...
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Creative ConceptsChupa Chups and Zepto collaborate to bring “Childlike Fun” this Holi
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Campaigns
Swiggy Instamart dominates Gurgaon with “Giant Water Gun” OOH activation
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Creative ConceptsGrab uses clever shadow-play billboard to reveal the impact of rider earnings
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Markets in Focus68% of marketers would increase OOH spend with reliable third-party data verification