Campaigns
Festive spirit lights up Mumbai mall media
Mall media, like large formats in the city, are attracting a slew of advertising brands
While attractively designed store signages easily grab the attention of consumers at the malls, advertising media in these indoor environments too are drawing the attention of people visiting the malls. Higher dwell time is one key value proposition for those brands using this medium. Considering the profile of consumers at the malls, and given their appreciation for aesthetically designed communications, most mall media formats are well crafted backlit media, or digital screens.
A Media4Growth survey of media at 3 major malls in Mumbai – Skyzone, Palladium – reveals that the festivity is very much in the air.
AUGUST 2025
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CampaignsNike ignites Chicago marathon runners with motivational OOH campaign
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Industry NewsDOOH Market set to grow at 13.1% CAGR through 2034, says Precedence Research
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Campaigns
Horror billboard gives terrified Londoners a cold call from The Grabber
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Campaigns
Khushi Advertising brings the world of Kantara to life at Orion Mall