Bumble, a new app that reportedly facilitates location-based social and dating application between interested users, has launched an OOH campaign featuring brand ambassador Priyanka Chopra. The campaign was spotted at key locations in Mumbai that draw heavy traffic and high youth population. The areas covered include Bandra’s Hill Road and Colaba market.

The campaign has been executed on large formats such as billboards as well as formats like Metro pillar media in the city. 

The creative of the campaign highlights Bumble highlights such as ‘BFF for Platonic Friendship’ and ‘Bumble Bizz for Professional Communication.’

The app, which was founded by Tinder Co-founder Whitney Wolfe Herd with Actor Priyanka Chopra being one of the investors, is positioned as something that combines "dating, friend-finding, and career-building into a single social networking platform”. Also, the dating part of the app enables women to make the first move.