Campaigns

Birla Estates boosts presence in Bengaluru

Promoting new smart homes- ‘Villaments’, the brand strategically captures available media formats closer to the location of the property

Published

September 5, 2019

M4G Bureau

Having established itself as a global leading player in the Out-Of-Home (OOH) media industry, Kinetic Worldwide partnered with Birla Estates for its launch in one of the largest micro-markets in the city of Bengaluru.

Pioneers across a diverse set of industries, Birla group ventured into the real estate arena with Birla Estates back in 2016. Living up to the Birla legacy, in a mere span of three years, it has been established as a change-maker. One such quintessential example is Birla Alokya, integrating the unique concept of ‘Villaments’ – Smart homes designed for the future.

Promoting a prime property at Soukya Main Road (Whitefield) with great proximity to IT hubs and retail spaces, Kinetic capitalized on this very aspect of location. Strategically acquiring all available media formats closer to the location of the property, it set about creating brand awareness with impactful media and life-size billboards at high traffic junctions, across the city.

Complimenting the innovative stays, this campaign was executed in Bengaluru with appropriate spends. Further, to give the consumers an indication of the property locations, bus shelters were converted and branded with signages, showcasing the distance and directions from the location in a clutter breaking manner. Thus, building a high reach and impactful messaging amongst the consumers and vividly positioning the thought of the brand.

“Out-of-home advertising today is a strategic choice with ample opportunities to create impactful brand awareness. As a progressive real estate brand, we believe that clutter breaking OOH compliments our innovative life designed homes at Birla Alokya very well. We are thus positive traction”, as said by Birla Estates Corporate Marketing Spokesperson.

“According to CREDAI, Karnataka has been identified as a hot spot for the real estate industry to boom. Bengaluru being a prime city, gathering attention for brand promotions is quite a task. Associating with a trusted brand like Birla Estates only made it easier for us to drive a simplistic campaign for maximum brand awareness and retention” says Nandini Nayyar, Regional Head-West at Kinetic India.

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