OOH Advertising Convention (OAC) 2024 to be held in Bengaluru on July 26-27

In a first, the OOH Advertising Convention (OAC) — formerly the Outdoor Advertising Convention – will be organised in the city of Bengaluru at the upscale Hilton Garden Inn, Embassy Manyata Business Park on July 26-27, 2024. OAC 2024, the 18^th edition of the annual OOH convention in India since its inception in 2005, will have ‘OOH: Navigating The New Frontier’ as the over-arching theme.

The 2-day convention will feature talks & presentations, fireside chats, focused discussions and master-classes on business strategies, investment avenues, technologies, creative solutions, and collaborations that bring to bear the enormous potential of OOH business, and effective use of technology and creative solutions to deliver extraordinary brand and consumer experiences on diverse OOH formats.

Sharing his views on OAC 2024, Vasant Jante, Managing Director, VJ Media Works, says, “It is our constant endeavour to making OAC more and more relevant to OOH business leaders, and we are indeed inspired by the overwhelming participation of industry leaders from India and the overseas at our annual convention. Having had a very successful convention in Delhi in July 2023, we decided to take the convention to the tech city Bengaluru where tomorrow’s technologies are architected today.”

The OOH Advertising Awards (OAA) 2024 Contest, formerly known as Outdoor Advertising Awards, will have the participation of OOH works planned and executed in the period April 1, 2023 – March 31, 2024. The awards to the winners will be given away at the OAA 2024 Awards function that will be hosted on July 27 evening at Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru, just after the conclusion of OAC 2024.

The OOH Expo 2024 will be organised along side OAC 2024, providing an opportunity for leading OOH solutions companies to showcase their tech and creative solutions to top OOH industry decision makers and buyers.

Along with the change in the awards’ nomenclature, OAA 2024 seeks to broaden the coverage of the OOH canvas by creating new award categories.

Entries to the 18^th OAA Awards will be open after March 31, 2024, and an announcement to that effect will be made through our media channels

OAC, since its inception in 2005, has been the most definitive knowledge platform for all stakeholders of the OOH industry, and draws the participation of:

• Senior government officials heading departments that regulate OOH / award advertising contracts
• Global OOH leaders
• Accomplished brand marketers
• OOH specialist agency heads & professionals
• OOH media owners & professionals
• Business consultants
• Technologists
• OOH solutions’ experts

OAC 2024 will provide participants the opportunity to:

• Network with the best in business and explore opportunities for collaborations
• Gain in depth knowledge of emerging growth opportunities
• Identify appropriate technologies for application in business
• Address common industry problems and chart new ways to streamline industry practices
• Visit the OOH Exhibition
• Attend the OAA 2024 awards function