Connect with us

Campaigns

Sleepyhead’s ‘SIT Games’ challenges Bengaluru’s youth to win INR 1 lakh

The competitors can win upto INR 1 Lakh by simply sitting for 8 hours

Published

on

Sleepyhead, a sleep and lifestyle solutions brand, is transforming relaxation into a sport with the launch of ‘SIT Games’ – a first-of-its-kind competition where participants can win INR 1 lakh simply by sitting for 8 hours straight. Reflecting the brand’s belief that chilling and unwinding deserve to be celebrated, SIT Games playfully asks—why shouldn’t the youth be rewarded for taking it easy? Set for April 5 in Bengaluru at Sleepyhead’s Koramangala store and hosted by popular content creator @bekarobar, participants will face a series of quirky challenges with just one rule: absolutely no standing up!

To build excitement around SIT Games, Sleepyhead has launched an out-of-home (OOH) campaign across Bengaluru, turning the city into a hotspot for ‘chill’ seekers. Eye-catching bus shelters and mobile vans with witty taglines like, ‘We spent money on this van so you could earn ₹1 lakh for just sitting,’ are grabbing attention in high-traffic areas. Adding to the intrigue, Bengalureans are spotting posters teasing the upcoming SIT Games across the city. Each activation features a scannable QR code, making it easy for passersby to register on the spot.

Advertisement

Ullas Vijay, Chief Marketing Officer, Duroflex Group said, “At Sleepyhead, we are building a brand that understands what young India really wants – genuine comfort that fits into their lifestyle. The youth loves to ‘chill’ and we are here to reward the art of unwinding with SIT Games. This campaign embodies our mission to make relaxation fun, proving that sometimes, the best wins come from simply sitting back and enjoying the moment.”

Advertisement
Advertisement

Current Opening

Sales Manager – AdZ (Digital Advertising)

Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...

Onboarding Specialist

Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...

Operation Manager

Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...

Senior Copy Editor

No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...

Sales Specialist at BajuGali (OOH Advertising Company)

At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...

Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)

BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...

Sales Executive – Street Furniture/Transport

Job description – Sales (Street Furniture/Transport)  Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...

Sales Executive cum Coordinator, OOH Media

Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...

More Current Opening
Advertisement

Media Owners

Advertisement
More Media Owners

Showcase

DOOH

Trending

Copyright © 2025 media4growth. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.