Sleepyhead’s ‘SIT Games’ challenges Bengaluru’s youth to win INR 1 lakh

Sleepyhead, a sleep and lifestyle solutions brand, is transforming relaxation into a sport with the launch of ‘SIT Games’ – a first-of-its-kind competition where participants can win INR 1 lakh simply by sitting for 8 hours straight. Reflecting the brand’s belief that chilling and unwinding deserve to be celebrated, SIT Games playfully asks—why shouldn’t the youth be rewarded for taking it easy? Set for April 5 in Bengaluru at Sleepyhead’s Koramangala store and hosted by popular content creator @bekarobar, participants will face a series of quirky challenges with just one rule: absolutely no standing up!

To build excitement around SIT Games, Sleepyhead has launched an out-of-home (OOH) campaign across Bengaluru, turning the city into a hotspot for ‘chill’ seekers. Eye-catching bus shelters and mobile vans with witty taglines like, ‘We spent money on this van so you could earn ₹1 lakh for just sitting,’ are grabbing attention in high-traffic areas. Adding to the intrigue, Bengalureans are spotting posters teasing the upcoming SIT Games across the city. Each activation features a scannable QR code, making it easy for passersby to register on the spot.

Ullas Vijay, Chief Marketing Officer, Duroflex Group said, “At Sleepyhead, we are building a brand that understands what young India really wants – genuine comfort that fits into their lifestyle. The youth loves to ‘chill’ and we are here to reward the art of unwinding with SIT Games. This campaign embodies our mission to make relaxation fun, proving that sometimes, the best wins come from simply sitting back and enjoying the moment.”