Thursday, July 29, 2021

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Pray Jani

‘CPM model of pricing is here to stay’
‘CPM model of pricing is here to stay’

By Pray Jani - July 01, 2021

Srikanth Ramachandran, Founder and Group CEO - Moving Walls Holding, moderated the session, ‘The Business Model Powering The Next Billion Outernet Digital Screens’ with Paul Leo Versley, Co-Founder, Lantern Media, and Vivek Kumar Director, Strategic Marketing - Cheers & FairPrice Xpress at the Quividi India Conference held on June 29. The session discussed sectors that would accelerate DOOH growth in India.

‘Shift to audience based monetisation model’
‘Shift to audience based monetisation model’

By Pray Jani - June 30, 2021

Arijit Chakrabarti, Associate Vice President - National Head - Strategy & Creative - GroupM, presented his session on ‘Exploring New Business Models’ at the Quividi India conference.

‘Engage innovators at campaign ideation stage’
‘Engage innovators at campaign ideation stage’

By Pray Jani - June 04, 2021

Provas Kumar Ghosh, Founder and Director, Sai Hitech Advertising calls for innovators and fabricators to be involved by agencies at the early stage of a campaign rollout.

‘Lighting is an important aspect of innovation’
‘Lighting is an important aspect of innovation’

By Pray Jani - June 03, 2021

Yogesh Khade, Founder & MD, Y2K Signs, states that creative use of lighting makes a campaign display truly stand out.

‘Lighting, cut-out innovations continuously improving’
‘Lighting, cut-out innovations continuously improving’

By Pray Jani - May 31, 2021

With these developments, innovators, fabricators are far better engaged in OOH planning today, says Kripashankar Ramnaresh Patel, Founder and Proprietor, Addition Outdoor

‘Delayed payments, margin squeeze burden innovation fabrication, mounting business’
‘Delayed payments, margin squeeze burden innovation fabrication, mounting business’

By Pray Jani - May 28, 2021

The pandemic has put additional burden on the innovators, posing immense threat to our survival: Sanjay Sirpaul, MD, Sakshi Advertising.

‘Mounters have a key role cut out in campaign ideation’
‘Mounters have a key role cut out in campaign ideation’

By Pray Jani - May 27, 2021

Satish Hooda, Founder of Raj Roshan sees a more meaningful engagement of innovators and mounters in campaign ideation and rollout plans.

‘Innovations are absolutely necessary for OOH’
‘Innovations are absolutely necessary for OOH’

By Pray Jani - May 26, 2021

Emraan Kureshi, MD, Active Media Innovations cites that fabrication of innovations calls for multiple expertise, such as, in woodwork, metalwork, sculpting, electrical work, etc.

Diwali brings cheers to media owners of Maharashtra Tier I & II cities
Diwali brings cheers to media owners of Maharashtra Tier I & II cities

By Pray Jani - November 05, 2020

Though OOH media demand has gone up for media owners but still they are facing various other challenges to make profit

Calcutta HC ruling impacts OOH business of eastern India during Durga Puja
Calcutta HC ruling impacts OOH business of eastern India during Durga Puja

By Pray Jani - October 21, 2020

According to media owners, usually, during Durga Puja festival, media occupancy rate is 90% but this time they are finding it difficult to keep even 20% of the media occupied; Sales have fallen by 70% and due to no pandal branding, accounting loss of approx. INR 1.5 crore business

Mumbai Railway brings innovative advertising formats in new tenders
Mumbai Railway brings innovative advertising formats in new tenders

By Pray Jani - October 20, 2020

The division is taking initiatives to cover the loss by releasing new formats for advertising; Also, the zonal division contemplating abouts resuming trains’ full services before November 15 this year

Mumbai Media owners unsatisfied with Western Railway's rebate proposal
Mumbai Media owners unsatisfied with Western Railway's rebate proposal

By Pray Jani - October 19, 2020

According to the proposal, footfall from June till September, 2020 have been compared with the respective months of 2019

No swirling to the rhythm of Garba for brands this year
No swirling to the rhythm of Garba for brands this year

By Pray Jani - October 09, 2020

Even after receiving some relaxation from the government, Gujarat’s regional media owners are in no mood to participate in branding or promotional activities during this year’s Navratri festival

Nashik civic body to announce revised tenders on unanimous rejection
Nashik civic body to announce revised tenders on unanimous rejection

By Pray Jani - October 07, 2020

The high cost of valuation has led to the rejection from the media owners for the four advertising outdoor tenders issued by Nashik Municipal Corporation

Acko launches new campaign to save consumer’s time and money
Acko launches new campaign to save consumer’s time and money

By Pray Jani - October 06, 2020

Handled by Kinetic India, the insurance brand innovates to take the lead in the category

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