Digital display solutions: The big picture still looming large
By Pray Jani - April 26, 2023
Key assertions of top Digital Display Solutions companies operating in the Indian market on emerging growth opportunities.
Long-term capital gains: An outlook on Delhi NCR OOH market
By Pray Jani - April 14, 2023
Pray Jani captures the key assertions of leading OOH media operators in the Delhi NCR market.
DOOH display market is growing, quality consciousness is vitally important
By Pray Jani - August 23, 2021
Niyati Kakkar, Director, Jona LED shares with Media4Growth insights on the changing demand dynamics of Indian DOOH market.
‘DOOH is expected to fill the gap left by traditional OOH’
By Pray Jani - August 19, 2021
Sanket Rambhia, MD and CEO, Xtreme Media Solutions, a leading provider of digital display solutions, tells Media4growth, how DOOH can make a difference to OOH in these trying times.
‘DOOH industry is bullish about transit media’
By Pray Jani - August 18, 2021
Sunil Khera, MD, Aero Digital, a leading player in the digital display solutions space, shares his views with Media4Growth on the factors that will keep the DOOH market afloat even as the industry grapples with the pandemic aftermath.
‘AI enabled hardware will spur more DOOH innovations’
By Pray Jani - August 17, 2021
Atul Jasra, Business Head (India), Philips Branded Professional Display Solutions, tells Media4Growth how innovative technologies can help revive the DOOH space, despite the economic setbacks post COVID-19 .
‘Content is central to DOOH digital solutions’
By Pray Jani - August 16, 2021
Vijay Wadhawan, Group Chief, SSD, Panasonic India shares his views on how the company adopted an integrated approach to meet the DOOH industry’s digital display requirements.
‘CPM model of pricing is here to stay’
By Pray Jani - July 01, 2021
Srikanth Ramachandran, Founder and Group CEO - Moving Walls Holding, moderated the session, ‘The Business Model Powering The Next Billion Outernet Digital Screens’ with Paul Leo Versley, Co-Founder, Lantern Media, and Vivek Kumar Director, Strategic Marketing - Cheers & FairPrice Xpress at the Quividi India Conference held on June 29. The session discussed sectors that would accelerate DOOH growth in India.
‘Shift to audience based monetisation model’
By Pray Jani - June 30, 2021
Arijit Chakrabarti, Associate Vice President - National Head - Strategy & Creative - GroupM, presented his session on ‘Exploring New Business Models’ at the Quividi India conference.
‘Engage innovators at campaign ideation stage’
By Pray Jani - June 04, 2021
Provas Kumar Ghosh, Founder and Director, Sai Hitech Advertising calls for innovators and fabricators to be involved by agencies at the early stage of a campaign rollout.
‘Lighting is an important aspect of innovation’
By Pray Jani - June 03, 2021
Yogesh Khade, Founder & MD, Y2K Signs, states that creative use of lighting makes a campaign display truly stand out.
‘Lighting, cut-out innovations continuously improving’
By Pray Jani - May 31, 2021
With these developments, innovators, fabricators are far better engaged in OOH planning today, says Kripashankar Ramnaresh Patel, Founder and Proprietor, Addition Outdoor
‘Delayed payments, margin squeeze burden innovation fabrication, mounting business’
By Pray Jani - May 28, 2021
The pandemic has put additional burden on the innovators, posing immense threat to our survival: Sanjay Sirpaul, MD, Sakshi Advertising.
‘Mounters have a key role cut out in campaign ideation’
By Pray Jani - May 27, 2021
Satish Hooda, Founder of Raj Roshan sees a more meaningful engagement of innovators and mounters in campaign ideation and rollout plans.
‘Innovations are absolutely necessary for OOH’
By Pray Jani - May 26, 2021
Emraan Kureshi, MD, Active Media Innovations cites that fabrication of innovations calls for multiple expertise, such as, in woodwork, metalwork, sculpting, electrical work, etc.