New tech, changing consumer audio usage boosting US audio ad spend

In Research By M4G Bureau - November 08, 2021

Audio ad & marketing spending is pacing for 14.4% growth this year to $18.06 billion: PQ Media’s United States Audio Media Forecast 2021

BMRCL invites bids for consultancy services to boost ad revenues at 5 Metro stations

In OOH News By M4G Bureau - September 03, 2021

Focus on Baiyappanahalli, Indiranagar, MG Road, Kempegowda (Majestic) and Yelachenahalli Metro stations.

Brainchild Communications Pakistan in partnership with AI-enabled consumer intelligence martech Walee Technologies

In OOH News By M4G Bureau - July 30, 2021

Walee Enterprise enables companies to boost their social and digital media performance and better position themselves in Pakistan’s $625 million eCommerce market.

Xaxis launches AI-driven creative solutions to boost digital ads’ impact in India

In Digital OOH By M4G Bureau - February 04, 2021

Xaxis Creative Studios gives brands access to data-driven digital design capabilities and real-time campaign insights for better media outcomes.

Budget 2021-22 likely to boost rural economy

In OOH News By Bhawana Anand - February 03, 2021

The strong thrust on highway, railways and airport development can accelerate the opening of rural economy

No immediate relief for OOH; benefits seen in the longer term: Industry leaders on Budget

In OOH News By Bhawana Anand - February 02, 2021

Metro rail network expansion will boost transit media growth; medium to long term economic growth to have a positive cascading impact on OOH

‘Budget must boost consumer sentiment, spends’

In OOH News By Bhawana Anand - January 29, 2021

Ashish Bhasin, CEO-APAC and Chairman-India, Dentsu, and Anand Bhadkamkar, CEO-India, Dentsu, spell out their wish list for the advertising industry from Union Budget 2021

Construction uptick boosts OOH recovery in Bihar

In OOH News By Pratima Pareek - December 15, 2020

Media owners reckon business recovery will be faster once Covid19 mass vaccination gets underway

‘Robust tech, reliable data can potentially drive OOH growth by over 25%’

In Digital OOH By M4G Bureau - October 27, 2020

Bharat Rajamani calls for ‘one industry, one planning tool’, a pre-requisite for boosting advertiser confidence in OOH

Dabur serves ‘Kaada’ to police personnel as immunity booster

In Campaigns By M4G Bureau - September 21, 2020

Organised for almost a month, the drive aims to improve the immunity of Corona warriors