'PPP is the way forward'

In Viewpoints By M4G Bureau - October 22, 2013

Hoardings may be banned in the state of Tamil Nadu, but with a judicious mix of planning, discipline and the right approach to OOH aesthetics, there can be a win-win situation for all concerned, says Anhsul Mishra, Joint Commissioner -- Commercial Tax Enforcement, Chennai & Former Commissioner, Coimbatore Corporation.

Ramco Cement builds presence in Bhubaneshwar airport

In OOH News By Nabamita Chatterjee - September 30, 2013

Being a new entrant in the Odisha market, the brand wanted to amplify its presence there and create a strong awareness through OOH

FOX Traveler strikes a new chord...

In Campaigns By Bhawana Anand - September 23, 2013

Fox Traveler has executed an innovative on-ground activity for their new show called'Sound Trek'. The channel strategically selected activities such as flash mob, and offers an engaging experience to the TG using a motion sensing technology based piano and LED displays at high footfall malls in Mumbai and New Delhi

A Maha OOH show for KBC 7

In Campaigns By Bhawana Anand - September 10, 2013

Sony Channel's OOH promo for'Kaun Banega Crorepati's' 7th edition is all about triggering curiosity around everyday trivia and reiterate brand recall across metros and formats.

OAP aims at 360 degree positioning

In OOH News By Nabamita Chatterjee - September 04, 2013

The agency aims to expand their services further with networks in cities like Guwahati, Bhubaneswar and outside the country with Bangladesh in the near future.

Zee Bangla makes a mark with'Dadagiri'

In Campaigns By Nabamita Chatterjee - September 04, 2013

The new campaign uses live on-ground activity, to reinforce the brand"Dadagiri” in the mind of their target viewers.

Sikkim's new LED display visible at 4,500 sq ft altitude

In OOH News By Nabamita Chatterjee - August 24, 2013

The 10ft by 8 ft. LED screen at the heart of the Gangtok city, is a first of its kind in Sikkim and reflects the untapped OOH potential in the city .

Change rocks! The Hindu's OOH thumbs-up to Bangalore

In OOH News By N Jayalakshmi - August 23, 2013

In a bid to woo the Bangalore market, leading newspaper brand'The Hindu' kicked off a 21-day outdoor campaign in the city on August 15, which celebrates change...read on

Mediascope Publicitas OOH enters Delhi with mall rights

In OOH News By VJ Media Bureau - August 08, 2013

The OOH agency won the sole marketing rights for all media formats available at two prominent malls

Pioneer Publicity forays into South

In OOH News By Bhawana Anand - August 05, 2013

The media owner acquires rights for 16 OOH properties of size 100ft x 50 ft in Bangalore