Tuesday, June 25, 2024

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733 News Found

Indian ad industry revenues to hit Rs 1.2tn in 2024; OOH revenue will increase +16%: MAGNA
Indian ad industry revenues to hit Rs 1.2tn in 2024; OOH revenue will increase +16%: MAGNA

In OOH News By M4G Bureau - June 24, 2024

Government push on infrastructure and urbanisation will boost OOH inventory especially premium formats

Federal Bank recreates its sonic identity for this World Music Day
Federal Bank recreates its sonic identity for this World Music Day

In OOH News By M4G Bureau - June 20, 2024

The Corporate Anthem, an adaptation of the iconic Musical Logo (MOGO), composed by BrandMusiq, resonates with the Bank’s core values and ethos.

IOAA Chairman Pawan Bansal to address OAC 2024
IOAA Chairman Pawan Bansal to address OAC 2024

In OOH News By M4G Bureau - June 17, 2024

Pawan will be speaking on industry regulation, policy advocacy, audience metrics, tech adoption, among others

‘Robust OOH metrics key to transparency, trust, collaboration’
‘Robust OOH metrics key to transparency, trust, collaboration’

In OOH News By Vasant Jante - June 10, 2024

Global experts share their perspectives on the changing dynamics of OOH audience metrics at the WOO Global Congress

Mera Hoardings partners with ICC to promote T20 World Cup globally
Mera Hoardings partners with ICC to promote T20 World Cup globally

In OOH News By M4G Bureau - June 03, 2024

The International Cricket Council (ICC) has partnered with Mera Hoardings to promote the T20 World Cup on OOH formats on a global scale. This collaboration aims to raise awareness for the T20 Cricket World Cup in the USA, Guyana, and Barbados, where the matches are being played.

Raise accountability standards for OOH: Experts at Goafest 2024
Raise accountability standards for OOH: Experts at Goafest 2024

In OOH News By M4G Bureau - June 03, 2024

The panel also discussed strategies for OOH adaptation to an ever-evolving media landscape

IOAA reassures support to Maharashtra Govt, BMC for audit & regulation of hoarding structures in Mumbai
IOAA reassures support to Maharashtra Govt, BMC for audit & regulation of hoarding structures in Mumbai

In OOH News By M4G Bureau - May 20, 2024

“We prioritise safety and diligently promote compliance among our members,” states IOAA Chairman Pawan Bansal

‘Rural marketing needs a sustainable, scalable model’
‘Rural marketing needs a sustainable, scalable model’

In Viewpoints By M4G Bureau - May 16, 2024

Rural Marketing veteran Sandip Bansal, who was heading Rural Practice at GroupM, has moved on from GroupM and is planning a new rural marketing initiative. In an exclusive conversation with Media4Growth, Sandip talks about the huge potential that can be tapped in the rural market for brand marketers.

JSPL marks strong brand presence at Mumbai, Kolkata airports with ‘The Steel of India’ campaign
JSPL marks strong brand presence at Mumbai, Kolkata airports with ‘The Steel of India’ campaign

In Digital OOH By M4G Bureau - May 07, 2024

The campaign has been strategically deployed across departures and arrivals of domestic and international terminals, capturing the attention of 100% of passengers traveling nationally and internationally.

AMC aims for a balance between social and commercial interests while preserving the aesthetic appeal of the city
AMC aims for a balance between social and commercial interests while preserving the aesthetic appeal of the city

In OOH News By Sakshi Sanghavi - April 28, 2024

Mirant Parikh, Deputy Municipal Commissioner, AMC was in conversation with Pawan Bansal, Chairman, IOAA

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