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Unboxing OOH: Data, metrics & personalization are key
In OOH News By M4G Bureau - July 26, 2024
The inaugural session of the 18th edition of Out of Home Advertising Convention (OAC) 2024 that was inaugurated in Bangalore today, had a fireside chat between Kedar Ravangave, Strategic Marketer (CPG, Ecommerce and Fintech) and Rajiv Raghunath, Managing Editor, Outdoor Asia & Media4Growth discussing the theme ‘Unboxing OOH for great brand outcomes’.
‘Don’t focus on outcomes, but on work,’ urges actor Manoj Joshi @ OAC 2024
In OOH News By M4G Bureau - July 26, 2024
Acclaimed actor and recipient of the prestigious Padma Shri Award, Manoj Joshi, added a dash of inspiration and reflection to the morning at the Out Of Home Advertising Convention (OAC) 2024, that was inaugurated today at the Hilton Garden Inn, Embassy Manyata Business Park, Bangalore.
OAC 2024 kicks off in Bangalore promising new insights & inspiration
In OOH News By M4G Bureau - July 26, 2024
The 18th edition of Indian Out of Home Advertising industry’s most sought after event, the OOH Advertising Convention (OAC), was inaugurated today at the Hilton Garden Inn, Embassy Manyata Business Park, Bangalore, promising two insightful days of power-packed sessions.
IOAA’s OOH Pinnacle Awards set to debut, to laud media owners’ contribution
In OOH News By M4G Bureau - July 24, 2024
The Indian Outdoor Advertising Association’s OOH Pinnacle Awards, an initiative to recognize and applaud the role of OOH media owners in taking the medium forward, will debut on Day 1 of the OOH Advertising Convention (OAC) 2024 to be held on July 26 and 27 at Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru.
Apurva Sircar, SVP & Head – Marketing, Bandhan Bank to address OAC 2024
In OOH News By M4G Bureau - July 22, 2024
Apurva Sircar will participate in a panel discussion on the theme ‘How to get brands to show more love for OOH?’
Nabendu Bhattacharyya, Founder & CEO, ideacafe to moderate brand panel discussion at OAC 2024
In OOH News By M4G Bureau - July 18, 2024
Nabendu will be chairing the discussion on ‘Is DOOH ticking all the boxes for brands?’, with panel speakers - Rahul Tandon, Business Head (Commercial & Industrial), BPCL; Ashwath Swaminathan, CMO, Swiggy; Ashish Morone, SVP & Head- Brand Marketing communications, HDFC Bank; Pramod Patil, VP & Head - Media, Kotak Mahindra Group
MIRAAi advanced composites to launch biodegradable banner and recyclable polyethylene material at OAC’s OOH Expo.
In OOH Solutions By Sakshi Sanghavi - July 17, 2024
“At OAC 2024, we are excited to showcase our printed banners, highlighting their exceptional versatility and quality.” says Sivabalan, Managing Director, MIRAAi advanced composites
BBMP Advertisement Bylaws 2024 to be unveiled shortly
In OOH News By M4G Bureau - July 16, 2024
The urban local body sets sights on significantly augmenting its revenues from outdoor advertising
WB urban affairs deptt places curbs on outdoor advertising in different locations as under draft ad & signage policy
In OOH News By Sakshi Sanghavi - July 11, 2024
Outdoor ads will be prohibited in areas such as national parks, district forests, water bodies, historical monuments, among others
Ashish Morone, Sr VP and Head - Brand Marketing Communications, HDFC Bank to address OAC 2024
In OOH News By M4G Bureau - July 10, 2024
Ashish Morone joins a panel on the theme ‘Is DOOH ticking all the boxes for brands?’