Ramco Cement builds presence in Bhubaneshwar airport
By Nabamita Chatterjee - September 30, 2013
Being a new entrant in the Odisha market, the brand wanted to amplify its presence there and create a strong awareness through OOH
Manish Agarwal, Owner- Ajanta Advertisers.
Bhubaneswar Airport has one complete big hall and the same is divided into Public Concourse Area, Arrival Lounge and Departure Lounge. Ramco Cement wanted to have wholesome visibility at the airport and were also interested in covering the entire movement of people in an innovative manner. Manish further shares in this regard, "There are 11 huge pillars in the hall and we proposed to the client to take all pillars so that they can get full visibility. The unique feature is that anyone standing in any location in the Airport prior to check-in can see all 11 pillars. Also we suggested that the security hall area can be best branded with chair covers having Ramco logos printed on it."
While executing the brand campaign various challenges are met by Ajanta Advertisers. "Selecting the right material to give the correct feel on the pillars was a big challenge within a short time frame. The work could only be done during the night time with full manpower, when all the flights have landed or departed and before morning when people movement is supposed to start. The second major problem was getting the seat covers right and after many experiments we could get the final material and did printing on it," signs off Manish.