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Mediascope Publicitas OOH enters Delhi with mall rights

By VJ Media Bureau - August 08, 2013

The OOH agency won the sole marketing rights for all media formats available at two prominent malls

Mediascope Publicitas OOH agency has signed up a marketing contracts with two Pacific Malls in Delhi and Ghaziabad. The malls have a commercial area of nearly 1 million square feet that attracts over half a million foot falls a week, peaking at 200,000 on weekends. This contract marks the entry of Mediascope Publicitas OOH into Delhi; their other clutter-breaking assets are currently up in Mumbai, Bangalore & Kolkata.
Incidentally, the Pacific Mall at Rajouri Garden, Delhi is the recipient of the ISCA award for "Most Admired Shopping Centre - Retailers Choice 2013”.
New international format panels and digital screens are reportedly being introduced in  the mall with an aim to enhance the value of the displays, and increase customer delight. Other exciting opportunities include large illuminated formats on the external mall fascia and India's largest LED screen with sound, among others.
Robin Carruthers, MD - Mediascope Publicitas OOH says, "There are countless shopping plaza's and malls in Delhi, we picked the two Pacific's because of their excellent location, proven high spending traffic, clear target demarcation and the flexibility to create and deliver world class displays. Integrating the various displays will deliver quality exposure like never before guaranteeing results. We are looking at a cross section of malls that cater to a varied target audience profile cutting across the luxury, premium and daily brands. Going forward we will continue to integrate such spaces across India thereby creating a large advertising canvass that will benefit a customer on a national grid.”
Marzban Patel, CEO - Publicitas India & Asia says, "Mediascope Publicitas continues to present Indian clients exceptional media opportunities in India and globally across media platforms; either directly or in partnership with some of the best media brands in the world. This excellent tie-up is another initiative in that direction.”

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