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OOH News

Agra OOH industry cries foul against civic body moves
Agra OOH industry cries foul against civic body moves

By Rajiv Raghunath - April 05, 2017

The Outdoor Advertising Association of Agra says the Agra Municipal Corporation's decision to exponentially increase the ad tax rates is highly arbitrary and particularly hurts the small media owning firms

IDBI Federal's'Street Store' presents humane side of business
IDBI Federal's'Street Store' presents humane side of business

By M4G Bureau - April 05, 2017

The Street Store, a CSR Initiative of IDBI Federal Life Insurance, provided a unique outdoor shopping experience to the lesser privileged section of society

Laqshya Media Group's Event Capital makes a high-decibel event debut in Delhi
Laqshya Media Group's Event Capital makes a high-decibel event debut in Delhi

By M4G Bureau - April 03, 2017

Laqshya Media Group's Event Capital makes a high-decibel event debut in Delhi

Lavkush Enterprises bags sole ad rights on electric pole kiosks in Lucknow
Lavkush Enterprises bags sole ad rights on electric pole kiosks in Lucknow

By Rajiv Raghunath - March 30, 2017

The pole kiosk media lends itself to advertising by a whole gamut of national and local brands

Signpost India takes off with Kolkata airport rights
Signpost India takes off with Kolkata airport rights

By Rajiv Raghunath - March 27, 2017

The OOH firm outbid competition from some of the biggest players in the airport media space to win the rights for a period of 10 years

KSIIDC plans to superimpose CM, Industry Minister on airport road hoardings
KSIIDC plans to superimpose CM, Industry Minister on airport road hoardings

By M4G Bureau - March 27, 2017

According to a media report, KSIIDC plans to replace the commercial advertisements with images of Chief Minister Siddaramaiah and Infrastructure Development Minister RV Deshpande. The KSIIDC viewpoint is that the large commercial outdoor advertising displays are a traffic hazard

FCB Interface, Lodestar UM India win Gold at Festival of Media Asia 2017 awards
FCB Interface, Lodestar UM India win Gold at Festival of Media Asia 2017 awards

By M4G Bureau - March 27, 2017

The massive educational programme run by Door Step School saw a 38% increase in enrolment following the onground activity. FCB Interface, Lodestar UM India won a Gold & Silver for the for Streets of Success activation.

DDB Mudra Group announces leadership transition
DDB Mudra Group announces leadership transition

By Satarupa Chakraborty - March 22, 2017

Effective April 1, 2017, Vineet Gupta, currently the Chief Digital Officer, DDB Mudra Group, will be appointed as Group CEO (Designate) and Aditya Kanthy, currently the Chief Strategy Officer, DDB Mudra Group will be appointed as Group Managing Director (Designate)

Urban development ministry sets the stage for national outdoor advertising policy
Urban development ministry sets the stage for national outdoor advertising policy

By M4G Bureau - March 20, 2017

Indian Outdoor Advertising Association (IOAA), in coordination with business chamber PHDCCI, has presented the draft guidelines for a National Policy on Outdoor Advertising to the Apex Committee on Atal Mission for Rejuvenation & Urban Transformation (AMRUT). The meeting was held in the presence of Additional Secretary, Union Ministry of Urban Development

Canon India sets off on a 60-city brand journey
Canon India sets off on a 60-city brand journey

By Nabamita Chatterjee - March 17, 2017

The roadshow is designed to consolidate Canon India's footprint in tier 2, 3 and 4 cities as a one-stop imaging solutions provider.

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