OOH News
OOH industry must play an active part in city beautification, says art groups
By Namisha Raj - May 03, 2017
Nakul B of New Delhi Rising and Yogesh Saini of Delhi Street Art believe that advertising is way too focused on branding and fails to make an intellectual connect with the community.
Turning Delhi Metro stations into walk-in art galleries
By M4G Bureau - May 02, 2017
DMRC, St+art India Foundation, Asian Paints, Singapore High Commission, Singapore Tourism Board and Sanskriti Foundation set out to beautify Metro stations
OAAWB resolves to take firm steps for betterment of industry
By Nabamita Chatterjee - April 27, 2017
At the 42nd AGM of the association, the new committee of office bearers has delineated the steps to implement the SOP for OOH business in the region, expand the association's membership, engender more transparency in the business and address the long-standing issue of mushrooming unauthorised media.
Century Group bags sole media rights at Silchar airport
By Rajiv Raghunath - April 26, 2017
Century Group of Companies has bagged the sole rights for a period of 10 years.
Smartphone brands take vantage positions at Bengaluru airport
By M4G Bureau - April 26, 2017
Smartphones brands like Gionee, Samsung, Oppo, HTC, Motorola, One plus, Xiome, Vivo, Apple, among others, are promoting their brands in a big way at Kempegowda International Airport (KIA), Bengaluru, on JCDecaux India airport media.
Laqshya Group appointed OOH AOR of Arnab Goswami's Republic
By M4G Bureau - April 26, 2017
Laqshya will handle the nationwide outdoor media mandate for Republic for leveraging OOH assets for a period of three years starting April 2017.
UPSRTC gears up to promote media opportunities in a big way
By Rajiv Raghunath - April 25, 2017
The Corporation is planning to provide space for hoardings, unipoles, LCD screens, gantries at the bus stations and bus panels on 6,500 buses. On the anvil is also the plan to upgrade 44 important bus stations.
Vritti iMedia extends Audiowala Bus Stand reach to HP, Haryana
By M4G Bureau - April 25, 2017
Vritti iMedia, pioneers of Audiowala Bus Stand media, has won the sole rights on the Public Announcement System (PAS) in HP and Haryana state bus transport corporate bus stations
RB joins NDTV to drive'Swachh India' goals
By M4G Bureau - April 25, 2017
RB in partnership with campaign ambassador Amitabh Bachchan and NDTV has kicked off the 4th year of NDTV - Dettol Banega Swachh India campaign with #Mere10Guz activation
Kinetic WW India launches Aureus & Aviator
By M4G Bureau - April 21, 2017
Kinetic WW India has launched a state-of-the-art OOH planning tool - Aureus and a specialised airport division - Aviator
