OOH News
Transit Media is on growth: FICCI-KPMG report
By VJ Media Bureau - March 14, 2013
The Indian M&E industry grew from INR 728 billion in 2011 to INR 820 billion in 2012, registering an overall growth of 12.6 percent.
RC&M ventures into Rural Bangladesh, initiates campaign for M&M
By VJ Media Bureau - March 14, 2013
The agency carried out the first leg of the campaign'Mileage ka Master' for Mahindra & Mahindra, reaching about 65 villages of Bangladesh to over 5000 farmers & non-farmers.
New Décor Possibilities brought alive by HP Sign & Display Technology
By VJ Media Bureau - March 11, 2013
With home owners and organizations becoming more environmental conscious, HP foresees increasing demand for the environment-friendly digital printing.
DDB crowned Creative Network of the Year 2012
By VJ Media Bureau - March 07, 2013
The win comes hot on the heels of DDB's strong performance at the Regional Agency of the Year Awards, which took place in December last year.
Prakash Arts bags'Bangalore Cantonment' tender
By VJ Media Bureau - March 06, 2013
The media owner will have an approximate space of 40,000 sq. ft as display area
Sampark bags rights for Kolkata's AC Metro Railways
By VJ Media Bureau - March 06, 2013
The new AC Rakes will be branded with fleet graphics lasting for longer period of time by effectively communicating the brand messages to the target audience.
Nokia rings in a smart campaign for Lumia 920
By Bhawana Anand - March 06, 2013
In association with Lintas Initiative, Nokia cashed in on the outdoor medium to position its Lumia 920 cell phone as the'Most Innovative Smartphone.'
Experiential Marketing- a new ingredient in OOH
By Bhawana Anand - March 04, 2013
From exciting flash mobs to activations and catchy projections to interactive displays, a whole new genre titled'Experiential Marketing' has evolved in the Outdoor Advertising industry.
NMPL initiates bidding on buses
By VJ Media Bureau - March 04, 2013
Of the 425 buses, 354 are big and 80 are small buses.
Ovez Khan joins Glo as Group Vice President
By VJ Media Bureau - March 04, 2013
Khan plans to develop strong teams in all disciplines, meeting current business objectives and hopes to make Glo a top contender in the 360-degree OOH service space.
