OAAWB (Outdoor Advertising Association of West Bengal) as a part of their social welfare programme on August 16th 2013, distributed books, exercise books, pencils, drawing books & colour pencils amongst 150 children's at "Pradima Ramprasad Primary School", Saripur- Digha, East Midnapur. The initiative has been taken among the primary classes of III, IV and V. Ashif Kumar Biswas, Treasurer and Convener Grievance Committee (OAAWB)– shares, "We try to organize these kind of activities for at least two-three times in a year. This is the second time we have conducted such welfare programme and previously, such initiative was taken in the month of February 2013 in a primary school located at a remote village in Bankura District. Our next attempt would be to organize a blood donation camp in Kolkata as a part of our CSR plan.”