Contracts & Investments

Arun Sign acquired around 6 lakh sq. ft. branding area for Durga Puja

The media owner rolled out outdoor advertising campaigns through various formats which included island branding, flyover branding, zone branding, high rise led cut outs, big facades, arch gates, backlit pillars, drop downs, pandal branding, frame banners, etc.

Published

October 17, 2014

Nabamita Chatterjee

Arun Sign Service Pvt. Ltd. had acquired approximately 6 lakh sq. ft. branding area during Durga Puja this year and tied up with 350 major puja committees of Kolkata, ROB and Guwahati. The media owner rolled out outdoor advertising campaigns through various formats which included island branding, flyover branding, zone branding, high rise led cut outs, big facades, arch gates, backlit pillars, drop downs, pandal branding, frame banners, etc.

Ashif Kumar Biswas, Director, Arun Sign Service, said: “Since Durga puja is the greatest festival in Bengal, we all wait for the Puja days and plan accordingly to spend time with our friends, relatives etc. People spend most their time on pandal hopping and the famous bengali ‘adda’ continues in each and every ‘Para’ or area. Thus, advertisers find more opportunity to reach out to their respective TG and accordingly plan their puja campaign. In other words, it can be said that, ‘to touch the consumer’s mind, the brand need to touch the Puja’.

Referring to some of the challenges faced, he said: “Firstly it is a major task to convince the puja committee regarding the pandal theme and sponsorship and the second challenge is to place it before the client in perfect order.