Armour Station TV launches its channel at 3 new railway stations

Armour Station TV, a pioneer in digital OOH media, has announced that it has added four new railway stations to its existing network — Chennai (Egmore), Pune, Ahmedabad and Delhi (Hazrat Nizamuddin) are now part of the Armour Network.
 
Armour Station TV works on a PPP model with Indian Railways in which railways provide live train running information to Armour’s proprietary software which is then announced and displayed on the screen in a synced a/v format. There are no separate announcements from the railways at stations where Armour takes over this work.
 
Armour Station TV has been providing these services for over 13 years and with the addition of the new stations, the service is now available at eight of the busiest railway stations in India including Mumbai CST, Mumbai Central, Pune, Ahmedabad, Bangalore, Chennai Central, Chennai Egmore and Hazrat Nizamuddin.
 
Anil Hirani, Director, Armour Display Systems, said, “We are committed to providing travellers with accurate travel-related information and have invested in hi-end audio and video equipment at all the stations we are present in and we plan to expand our network in the coming years. The 103 plasma screen in Chennai Central is an example of this.
 
Armour station TV has around 550 LCD/LED screens and 1200 hi-end audio speakers at the stations they are currently servicing.
 
The railway information is interspersed with commercial messages — making the medium a very attractive proposition for marketers of a wide range of products and services.

Uniqueness of this medium lies in following:

• Unlike other DOOH mediums / networks, this channel plays live train running Information and brand TV commercials with HD audio.
• Because it fulfils the immediate need of the traveller by running live train running information, it gets assured eyeballs.
• Given the average wait time of 45 minutes, the OTS is very high as compared to any other OOH/DOOH medium.
• Follows the passengers from the entrance to the train.
• Delivers reach to 53 million eyeballs every month.