Pantaloons takes the OOH route to showcase revamped stores in Kolkata

Pantaloons, the premium apparel brand of Aditya Birla Group, recently launched an OOH campaign in Kolkata to communicate the revamped look of its flagship stores in the city. The store locations are South City Mall, Gariahat, Kankurgachi, New Town, Camac Street. Diamond Plaza, Howrah – Avani Riverside Mall, respectively.

To woo customers, the brand gave out the message: “Discover Your All New Pantaloons through different creatives which covered the most important transit locations of the city. The OOH formats used for this campaign mainly included conventional billboards and unipoles.

The campaign was executed by outdoor media owning firm Arun Sign Service Pvt. Ltd.

As this is a new look campaign for Pantaloons which started keeping in mind Bengali New Year in mid-April, the booking period was divided into 15 days and 3 months for creating a high brand recall among consumers.