The brand showcases its deep-rooted love for the city’s culture and tradition
Pantaloons enters the India Book of Records with India’s Tallest Diya, after creating records for Denim Ganpati & Tallest Dandiya Sticks
Placed at One Mall in Ahmedabad, the dandiya sticks weigh over 1 ton and will be on display till September 30
Pantaloons engaged 300 students from prominent art colleges in Kolkata who created the alpana along with some 100 local residents.
The brand demonstrated its strong cultural affinity with consumers in Kolkata through this campaign
Arun Sign Service executes the campaign, using mainly billboards and unipoles