Campaigns
Pantaloons installs record 48ft branded Dandiya sticks at Ahmedabad mall
Placed at One Mall in Ahmedabad, the dandiya sticks weigh over 1 ton and will be on display till September 30
On the occasion of the auspicious Navratri festival, Pantaloons has installed 48ft tall branded dandiya sticks with intricate and vivid colours at One Mall in Ahmedabad. The planning and creation of the instillation took over two months. The team working on this project included art, design and technical specialists and 20 skilled artists. The dandiya sticks weighs over 1 ton and will be on display till September 30.
Gaurav Chakravarty, Head, Marketing & Loyalty, Pantaloons said, “We are delighted as Pantaloons enters the India Book of Records for the second time. At Pantaloons, we believe in creating enriching experiences that bring consumers closer to the brand. Moreover, this philosophy is reflected in our ‘Aapni Navratri, Aapno Pantaloons’ campaign. Dandiya being symbolic of the Navratri celebrations, we are happy to celebrate the festival with our customers.”
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