Air India boards Rapid MetroRail to promote Delhi-Copenhagen flight

National carrier Air India opted for a full wrap of the Rapid MetroRail rakes running on the Gurugram network to promote the carrier’s new New Delhi-Copenhagen flight. The branding, launched for a one-month period, was executed by ICONS that handles the Rapid MetroRail advertising rights.

The brand has taken up both Metro exterior and internal branding to emphatically connect with the large number of corporate professionals who work and reside in Gurugram.

The campaign creative showcases the Air India mascot on the wrap welcoming the flyers to experience their new service. The branding was inaugurated by CMD of Air India Rajiv Bansal along with other government officials and Sumit Gupta of ICONS.