Campaigns
Air India draws attention to its flights connecting 230 European destinations
The campaign is timed with the holiday season
Even the airliner Air India undergoes a major makeover with a new brand identity, restyled crew uniform, launch of new flight routes connecting with great many more cities within the country and the overseas, a campaign was launched by the carrier to draw attention to its connectivity to 230 destinations in Europe.
The Air India campaign was unveiled in the busy season as people head for exotic destinations for the year-end vacation. The outdoor campaign was highly visible on the streets of Mumbai, especially along Western Express Highway.
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