OOH News
UP state GST likely to subsume ad revenue tax
By Bhawana Anand - May 10, 2017
The key question is, will local bodies let go of the tax revenues. Media owners don't' expect any adverse impact of the impending change in ad tax revenue policy
Zero Degree wins rights on Kochi Metro media
By Rajiv Raghunath - May 09, 2017
The OOH firm has bagged the rights for a period of 7 years.
Varanasi media owners reeling under'arbitrary action' taken by Nagar Nigam
By Bhawana Anand - May 08, 2017
Nearly 200 hoardings of 20ft x 20ft size have come under the axe although they are all legit and properly awarded by the Nigam to the media owners through tendering for a period of two years.
Delhi Metro plans for more advertising opportunities on its network
By Bhawana Anand - May 05, 2017
DMRC plans to introduce more trains and rakes on its network by the month of October that in turn will also open up more OOH advertising opportunities - both inside and outside the trains
Hyundai plans iconic sites at Goa & Kochi airports, to acquire 250 sites in Tier II & III cities
By Satarupa Chakraborty - May 05, 2017
The automobile major is focused on increasing its brand visibility at the airports and in the Tier II & III cities where Hyundai sales outlets are coming up
OOH industry must play an active part in city beautification, says art groups
By Namisha Raj - May 03, 2017
Nakul B of New Delhi Rising and Yogesh Saini of Delhi Street Art believe that advertising is way too focused on branding and fails to make an intellectual connect with the community.
Turning Delhi Metro stations into walk-in art galleries
By M4G Bureau - May 02, 2017
DMRC, St+art India Foundation, Asian Paints, Singapore High Commission, Singapore Tourism Board and Sanskriti Foundation set out to beautify Metro stations
OAAWB resolves to take firm steps for betterment of industry
By Nabamita Chatterjee - April 27, 2017
At the 42nd AGM of the association, the new committee of office bearers has delineated the steps to implement the SOP for OOH business in the region, expand the association's membership, engender more transparency in the business and address the long-standing issue of mushrooming unauthorised media.
Century Group bags sole media rights at Silchar airport
By Rajiv Raghunath - April 26, 2017
Century Group of Companies has bagged the sole rights for a period of 10 years.
Smartphone brands take vantage positions at Bengaluru airport
By M4G Bureau - April 26, 2017
Smartphones brands like Gionee, Samsung, Oppo, HTC, Motorola, One plus, Xiome, Vivo, Apple, among others, are promoting their brands in a big way at Kempegowda International Airport (KIA), Bengaluru, on JCDecaux India airport media.
