OOH News
Cochin airport media expands, more DOOH in the offing
By Bhawana Anand - May 22, 2017
TDI International which holds the ad rights at this airport is planning to put up digital media assets including 4 video walls
GHMC stops OOH advertising in Hyderabad for a month as precautionary measure
By Bhawana Anand - May 19, 2017
The municipal body has taken the decision in view of the Met department's forecast for weather disturbances in the coming days
South Delhi Municipal Corporation invites bids for 6 unipole clusters
By M4G Bureau - May 18, 2017
The contracts will be awarded for a three-year period with an extension of two years subject to satisfactory performance of the firm that holds the rights.
Data is key to working out accurate OOH ROI: Jim Spaeth at Geopath/OAAA Convention
By Vasant Jante - May 18, 2017
Jim Spaeth, Co-Founder of Sequent Partners, highlighted the importance of evaluating each format and creative execution in order to arrive at an accurate ROI of a campaign. The quality of evaluation findings would hinge on the quality of data used.
Zenith to handle media duties of PayU brands Citrus Pay, LazyPay
By M4G Bureau - May 17, 2017
Zenith, part of Publicis Media India, has won the full range of media duties including OOH of payments solutions brands Citrus Pay and LazyPay. Both are part of fintech company PayU India.
Kalyan Jewellers to strengthen its Global presence; revisits creative mandate
By M4G Bureau - May 17, 2017
Empanels Ogilvy and L&K Saatchi & Saatchi for creative duties in India and global markets.
Mumbai airport world's busiest single-runway airport
By Bhawana Anand - May 16, 2017
Mumbai airport's rise to the top is representative of the sharp spike in India's domestic and overseas civil aviation traffic which augurs well for the bustling airport advertising business.
DDB MudraMax appoints Sommnath Sengupta as Head-Tech Innovations, OOH & Experiential
By M4G Bureau - May 16, 2017
With the DDB Mudra Group moving towards digital driven transformation; Sommnath would be playing a pivotal role at DDB MudraMax by putting digital and tech at the heart of each campaign.
Geopath/OAAA National Convention & Expo makes grand beginning in New Orleans
By Vasant Jante - May 16, 2017
The opening day featured the inauguration of the Expo as also an innovative fashion show, among other major attractions
SDMC brings down media on public utilities, Laqshya calls action arbitrary
By Bhawana Anand - May 15, 2017
Laqshya Media Group now plans to escalate the matter and claim damages from the authority. The OOH firm held media rights on a set of public utilities that were awarded to it by Delhi Tourism Department
