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OOH News

Lavkush Enterprises bags sole ad rights on electric pole kiosks in Lucknow
Lavkush Enterprises bags sole ad rights on electric pole kiosks in Lucknow

By Rajiv Raghunath - March 30, 2017

The pole kiosk media lends itself to advertising by a whole gamut of national and local brands

Signpost India takes off with Kolkata airport rights
Signpost India takes off with Kolkata airport rights

By Rajiv Raghunath - March 27, 2017

The OOH firm outbid competition from some of the biggest players in the airport media space to win the rights for a period of 10 years

KSIIDC plans to superimpose CM, Industry Minister on airport road hoardings
KSIIDC plans to superimpose CM, Industry Minister on airport road hoardings

By M4G Bureau - March 27, 2017

According to a media report, KSIIDC plans to replace the commercial advertisements with images of Chief Minister Siddaramaiah and Infrastructure Development Minister RV Deshpande. The KSIIDC viewpoint is that the large commercial outdoor advertising displays are a traffic hazard

FCB Interface, Lodestar UM India win Gold at Festival of Media Asia 2017 awards
FCB Interface, Lodestar UM India win Gold at Festival of Media Asia 2017 awards

By M4G Bureau - March 27, 2017

The massive educational programme run by Door Step School saw a 38% increase in enrolment following the onground activity. FCB Interface, Lodestar UM India won a Gold & Silver for the for Streets of Success activation.

DDB Mudra Group announces leadership transition
DDB Mudra Group announces leadership transition

By Satarupa Chakraborty - March 22, 2017

Effective April 1, 2017, Vineet Gupta, currently the Chief Digital Officer, DDB Mudra Group, will be appointed as Group CEO (Designate) and Aditya Kanthy, currently the Chief Strategy Officer, DDB Mudra Group will be appointed as Group Managing Director (Designate)

Urban development ministry sets the stage for national outdoor advertising policy
Urban development ministry sets the stage for national outdoor advertising policy

By M4G Bureau - March 20, 2017

Indian Outdoor Advertising Association (IOAA), in coordination with business chamber PHDCCI, has presented the draft guidelines for a National Policy on Outdoor Advertising to the Apex Committee on Atal Mission for Rejuvenation & Urban Transformation (AMRUT). The meeting was held in the presence of Additional Secretary, Union Ministry of Urban Development

Canon India sets off on a 60-city brand journey
Canon India sets off on a 60-city brand journey

By Nabamita Chatterjee - March 17, 2017

The roadshow is designed to consolidate Canon India's footprint in tier 2, 3 and 4 cities as a one-stop imaging solutions provider.

SDMC invites bids for ad rights on toilet blocks, unipoles
SDMC invites bids for ad rights on toilet blocks, unipoles

By Satarupa Chakraborty - March 16, 2017

Individual unipoles in west, south and central zones and unipole clusters in Najafgarh, south and central zones are part of the tender

Vritti I-Media reaches out to youth in Rajasthan with'Rozgar' news
Vritti I-Media reaches out to youth in Rajasthan with'Rozgar' news

By M4G Bureau - March 15, 2017

Vritti Rozgar Vaani relays employment news in between announcements of bus arrivals and departures to a predominantly youth audience at 34 bus stations across the state of Rajasthan.

Fortune Kachi Ghani Pure Mustard Oil strikes at the root of adulteration
Fortune Kachi Ghani Pure Mustard Oil strikes at the root of adulteration

By M4G Bureau - March 14, 2017

Adani Wilmar engaged Mumbai-based Kruti Promotions to execute the unique brand activation programme

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