Century Group of Companies has added another feather to its cap. The OOH firm has bagged the sole media rights at the Silchar airport in Assam. Shashi Kumar Chaudhary, Director of Century Group of Companies, informed Media4Growth that the rights have been awarded to the firm for a period of 10 years. Silchar airport is the fourth busiest airport in the North-Eastern Region, after Guwahati, Imphal and Agartala.

This is the third such rights that the firm has bagged, having won the sole media rights at the Patna and Agartala airports in the recent past. Century Group of Companies looks to leverage the current and projected aviation passenger traffic growth at the non-Metro airports.