Century Group of Companies, which handles media rights for this airport, plans to take the digital expansion to other airports managed by them
In a fresh bid for the media rights, the OOH firm has retained the rights on media assets outside the station
The rights have been acquired at Shillong, Tezpur and Lilabari airports
The campaign was rolled out in Tier I & II cities that include Patna, Gaya, Muzzafarpur, Ranchi, Jamshedpur, Bokaro, Dhanbad, Varanasi, and Lucknow
The OOH firm will design, develop, operate and market media assets at the airport for a period of 10 years
The OOH firm will design, develop, operate and market the advertising opportunity in the entire estate of the airport for a period of 10 years
However, the ad volumes are expected to increase in the coming months with the completion of a new passenger terminal and commencement of 24-hour operations
Currently Arrah has 35 unipoles and Gaya 29, whereas the company is planning to erect 200 unipoles in different cities of Bihar which will include locations...
The contract provides for media rights across 3 states, 5 divisions (iDhanbad, Mughal Sarai, Danapur, Samastipur and Sonpur) covering 40-45 districts spread across entire Bihar and...
The media owning firm expands its portfolio of airport media, holding rights at four airports
The campaign is executed by Ideacafe.agency
The campaign is conceptualised by SW Network
The campaign is executed by Say It Loud Media
The mobile unit, designed as a transparent showcase, offers a walk-in experience where visitors can explore products firsthand.
The brand witnessed an engagement of over 1.2 million fans with its experiential marketing brand activation
The Green Line, forming a vital North-South link in Bengaluru’s metro network, covers 33.46 km and includes 32 stations, connecting...
The panel that Shalini will participate in will address a key paradox: despite South India recording the highest GDP growth...
This experience is executed in collaboration with Platinum Outdoor
In her session, Garima will explore how OOH media, when thoughtfully integrated, can enrich the experience of public spaces rather...
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
This campaign is done in collaboration with Laqshya Media Group
Shashi Sinha believes that to move forward, the industry must focus on building a trained workforce, developing clear processes, and...
In his session titled ‘Decoding Digital OOH Screen Procurement: A Check-list for Buyers’, Sanket will address the growing need for...
This structure is placed in partnership with Times OOH
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
