OOH News
High-decibel sports events create compelling in-stadia branding opportunities
By Rajiv Raghunath - March 06, 2017
As a case in point, Bengaluru's Chinnaswamy Stadium that has hosted the 2nd India-Australia Test Match was enveloped with in-stadia branding of PayTM, Kent RO, Hero Group, BSNL, Bharti Cement, Wild Stone, Britannia Good Day, IDBI Federal and Servo. Dalmia Cement branded the two giant electronic scoreboards above the sight-screens.
Platinum Outdoor shows off might of Tata Hexa
By M4G Bureau - March 06, 2017
Tata Hexa becomes the first UV in India to tow a Boeing 737-800 aircraft
TIMDAA retains ISO:27001 certification
By Satarupa Chakraborty - March 02, 2017
The certification protects against possible vulnerability (physical and logical) in software application, hardware and firewalls. All information within TIMDAA is protected by policies and procedures, to ensure adherence to the benchmarked standards.
DMRC to introduce PSDs on Line 3, more DOOH opportunities on anvil
By Satarupa Chakraborty - March 02, 2017
DMRC has planned for Platform Screen Doors (PSDs) with digital display panels at a few stations on this stretch which will be available for commercial advertising as well. Each PSD will be of 17.3 meters height and have 64 LCD panels.
Ansible launches MDEX; Amazon, Tata Motors, Hyundai most mobile ready Indian brands
By M4G Bureau - March 01, 2017
The MDEX determines each brand's mobile performance against five dimensions: Discoverability, Mobile Optimization, Navigation and Content, Utility and Usability, and Driving Desired Actions
Ranchi municipal body swoops down on hoardings, industry calls move arbitrary
By Satarupa Chakraborty - March 01, 2017
After raising the tax by 2,000 per cent in the last six years, Ranchi Municipal Corporation is set to enforce the bylaws made in 2016 that directs them to remove hoardings that are within 100 meters of every roundabout in the city.
NDMC invites bids for 150 public utilities on BOT basis
By Satarupa Chakraborty - February 28, 2017
NDMC invites bids to construct and maintain 150 public utilities which will have 30% area of total wall spaces dedicated to outdoor advertising.
DDB Mudra West launches'Karma'
By M4G Bureau - February 28, 2017
Karma provides the clients with an expertise of a full service, large agency. The clients are facilitated with a customised solution which captures multi facets of marketing and advertising under a single umbrella
DMRC invites bids for digital media on Line 3
By Satarupa Chakraborty - February 27, 2017
DMRC notifies tender for digital media inside Akshardham, Botanical Garden and Noida Sector 16 stations
Ellora Outdoor develops premium unipoles in Varanasi
By Satarupa Chakraborty - February 27, 2017
Ellora outdoor develops 10 LED front-lit unipoles with 80 ft distance between each in Varanasi's Nadesar area.
