OOH News
Ranchi municipal body swoops down on hoardings, industry calls move arbitrary
By Satarupa Chakraborty - March 01, 2017
After raising the tax by 2,000 per cent in the last six years, Ranchi Municipal Corporation is set to enforce the bylaws made in 2016 that directs them to remove hoardings that are within 100 meters of every roundabout in the city.
NDMC invites bids for 150 public utilities on BOT basis
By Satarupa Chakraborty - February 28, 2017
NDMC invites bids to construct and maintain 150 public utilities which will have 30% area of total wall spaces dedicated to outdoor advertising.
DDB Mudra West launches'Karma'
By M4G Bureau - February 28, 2017
Karma provides the clients with an expertise of a full service, large agency. The clients are facilitated with a customised solution which captures multi facets of marketing and advertising under a single umbrella
DMRC invites bids for digital media on Line 3
By Satarupa Chakraborty - February 27, 2017
DMRC notifies tender for digital media inside Akshardham, Botanical Garden and Noida Sector 16 stations
Ellora Outdoor develops premium unipoles in Varanasi
By Satarupa Chakraborty - February 27, 2017
Ellora outdoor develops 10 LED front-lit unipoles with 80 ft distance between each in Varanasi's Nadesar area.
McDonald's consolidates outdoor business with MOMS
By M4G Bureau - February 23, 2017
The agency is in the process of planning various campaigns for McDonald's using its bouquet of tools, while directing focus touchpoint centric and hyper-localised planning
Railways launches competition for new ideas to drive non-fare revenue growth
By M4G Bureau - February 21, 2017
Indian Railways is striving to substantially increase its Non-Fare revenue by monetising its physical and digital assets such as trains (inside and outside), passengers, station platforms, buildings and residential colonies, land next to tracks and digital and physical interfaces.
Ignore technology at your own peril: Alok Jalan
By Rajiv Raghunath - February 21, 2017
Laqshya Media Group is planning to set up an in-house tech lab even as the top management takes strident steps to create a range of digital assets, more particularly in the controlled indoor environments.
Cutting-edge mobility solutions will add new strings to OOH bow: Suresh Balakrishna
By Rajiv Raghunath - February 20, 2017
Balakrishna asserts that OOH is one medium that provides for maximum creative thinking, innovations and use of new technologies
Adex to grow 13.5% in 2017: Pitch Madison Advertising Report
By M4G Bureau - February 16, 2017
Outdoor advertising expected to grow at 11.1% in 2016-17
