DMRC invites bids for digital media on Line 3
By Satarupa Chakraborty - February 27, 2017
DMRC notifies tender for digital media inside Akshardham, Botanical Garden and Noida Sector 16 stations
In keeping with its focused approach to develop and offer compelling digital OOH media, Delhi Metro Rail Corporation (DMRC) has floated a tender for digital OOH media inside three stations on Line 3 – Akshardham, Botanical Garden and Noida Sector 16. These stations fall in Blue Line of DMRC that extends from Dwarka Sector 21 to Noida City Center. E-bidding for the tender will close on March 22nd and the contract will be awarded for a period of 6 years.
A DMRC official said, “We started our digital OOH journey two years back with a concept digital media at the ITO station. More recently we added 10 digital walls at that station and we are now planning to introduce digital OOH media at several stations. DMRC has a large captive audience that cuts across all socio-economic categories. Since brands always seeks cutting-edge advertising medium and digital is the future of OOH in India, we will bone up to the change fast.”
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