Madison World’s outdoor unit MOMS Outdoor has announced the win of McDonald’s outdoor media AOR. With this the agency will handle the entire outdoor media mandate for McDonald’s across the country. McDonald's, the fast food chain has had an impeccable OOH history and has used the medium for almost all its communication.  The wide range of the product offerings gives MOMS the opportunity to create and execute innovative campaigns. The agency is in the process of planning various campaigns using its bouquet of tools, while directing focus on touchpoint centric and hyper-localised planning.

Jayesh Yagnik, COO, MOMS, commented: “We are thrilled and excited to have signed the AOR with McDonald's and will now be their exclusive outdoor media partner. We have been working with the brand for the last few years and this consolidation makes the win sweeter.”