Clear Channel Europe and Broadsign scale partnership in the UK to bolster Clear Channel LaunchPAD programmatic offering

By Rajiv Raghunath - February 25, 2022

Extended collaboration unlocks programmatic media buyer access to 3,000+ premium DOOH screens across the UK via Clear Channel LaunchPAD, broadening available European pDOOH inventory

Vistar Media releases Version 6.0 of Demand Side Platform

By Rajiv Raghunath - February 23, 2022

Version 6.0 facilitates advanced visual planning, granular bid management and enhanced data & inventory marketplace delivers maximum value for agencies & brands

Zest Outdoor launches solar energy generating ‘Climate Conscious OOH’ in Mumbai

By Rajiv Raghunath - February 22, 2022

Zest Outdoor has installed 17 of ‘Climate Conscious’ media assets along the Western Railway suburban line in Mumbai; another 17 will be installed in Phase 2 of the project.

Volta collaborates with Walgreens to expand reach in US

By Rajiv Raghunath - February 18, 2022

Volta targets installing 1,000 DC fast charging stalls at over 500 Walgreens throughout the US

Registration open for World Out of Home Organization in-person Global Congress in Toronto

By Rajiv Raghunath - February 17, 2022

The Congress will be held at the Sheraton Toronto Centre Hotel, 123 Queen Street West.

Raydiant raises $30mn Series B to reimagine In-Store experiences for brick and mortars

By Rajiv Raghunath - February 17, 2022

Funds will be used to innovate Raydiant's AI-powered experience management platform that empowers brick-and-mortar organizations to deliver engaging, personalized, and measurable on-screen experiences to both in-store customers and their back-of-house employees.

ROAD to Africa’s OOH growth

By Rajiv Raghunath - February 07, 2022

Trish Guildford, General Manager of the Out of Home Measurement Council, South Africa and Jorja Wilkins, Executive, Marketing and Marketing Services at Primedia Outdoor share their perspectives on the development and use of OOH audience measurement metrics, in the WOO Africa Forum session anchored by GUROOH CEO Gideon Adey.

Common currency, standardisation of OOH will spur growth of highly diverse African OOH markets: Celia Collins

By Rajiv Raghunath - February 04, 2022

Celia Collins, General Manager Africa, Omnicom MediaGroup shared her perspectives on the African OOH market in conversation with Tom Goddard, President & Executive Chairman, WOO in the virtual Africa Forum organised on Feb 3

Ocean Outdoor partners with Discovery & Team GB to bring Olympic Winter Games Beijing 2022 action to DOOH screens

By Rajiv Raghunath - February 03, 2022

World class action from the 26 venues hosting the Beijing Olympics, which begins on February 4 and lasts for 17 days, will be shown in 20 second packages throughout each day

Australia’s OOH industry records 24% net revenue growth in 2021

By Rajiv Raghunath - February 03, 2022

DOOH accounts for 58.8% of total net media revenue

Indian OOH must find representation in Govt’s urban transformation plans: Noomi Mehta

By Rajiv Raghunath - February 03, 2022

Government’s thrust on urban transformation, transit infrastructure development, would have a positive impact on OOH/DOOH media investment opportunities

Reimagining Urban India, thrust on Tier 2 & 3 city development – new vistas for OOH

By Rajiv Raghunath - February 02, 2022

Finance Minister Nirmala Sitharaman has underscored the need to nurture the mega cities and their hinterlands to become current centres of economic growth

Rail infra expansion, modernisation of train services will boost railway OOH

By Rajiv Raghunath - February 02, 2022

Greater focus on tourism, long-term visionary plans needed

OMA upgrades MOVE with Neuro Impact Factor application

By Rajiv Raghunath - January 31, 2022

MOVE 1.5 will introduce an accurate measurement for digital campaigns and a qualitative metric, the Neuro Impact Factor which goes beyond attention to measure the impact it has on some people who see OOH advertising

World Out of Home Organization's 1st Africa Forum on Feb 3

By Rajiv Raghunath - January 28, 2022

The virtual conference will feature speakers from Africa and outside, covering all aspects of the Africa OOH industry and its place in the wider media market