Thursday, March 28, 2024

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Rajiv Raghunath

‘Lemma independent SSP ensures transparency, accurate validation, efficient price discovery’
‘Lemma independent SSP ensures transparency, accurate validation, efficient price discovery’

By Rajiv Raghunath - April 20, 2022

Gulab Patil, CEO, Lemma turns the spotlight on the programmatic platform’s USPs and growth plan

GroupM in partnership with Moving Walls for performance-driven, verifiable DOOH advertising in Malaysia
GroupM in partnership with Moving Walls for performance-driven, verifiable DOOH advertising in Malaysia

By Rajiv Raghunath - April 11, 2022

The partnership enables clients of GroupM agencies (Mindshare, m/Six, MediaCom, and Wavemaker) to leverage Moving Audiences Plus

Srishti Group bags ad display rights at key locations inside Chennai International Airport
Srishti Group bags ad display rights at key locations inside Chennai International Airport

By Rajiv Raghunath - April 08, 2022

As a strong votary of DOOH media, Srishti Group will have all its media assets in the digital format, catering mainly to the domestic air passengers who are the target audiences for most advertising brands

Broadsign appoints John Dolan as VP, Global Head of Media Sales
Broadsign appoints John Dolan as VP, Global Head of Media Sales

By Rajiv Raghunath - April 07, 2022

Dolan joins Broadsign with a comprehensive understanding of the adtech landscape spanning the demand side (DSP), data management (DMP), ad serving, dynamic creative and verification

Australia OOH industry net revenue up 25.5% in Q1 2022, OMA attributes recovery to MOVE 1.5, standard norms
Australia OOH industry net revenue up 25.5% in Q1 2022, OMA attributes recovery to MOVE 1.5, standard norms

By Rajiv Raghunath - April 07, 2022

“There are many signs that we are back on track and that 2022 will see us achieve or even exceed pre-pandemic annual revenue,” states OMA CEO Charmaine Moldrich

It would be business usual for OOH as MCD unifies, some short-term challenges notwithstanding
It would be business usual for OOH as MCD unifies, some short-term challenges notwithstanding

By Rajiv Raghunath - April 07, 2022

Industry leaders believe the unification will likely lead to a consistent ad policy regime across all areas that were hitherto under 3 different civic bodies

MCD to be unified to improve governance, transparency & optimum resource utilisation
MCD to be unified to improve governance, transparency & optimum resource utilisation

By Rajiv Raghunath - April 06, 2022

Municipal Corporation of Delhi, MCD, South Delhi Municipal Corporation, SDMC, North Delhi Municipal Corporation

Kinetic Global CEO Kaplan joins speaker line-up for WOO Toronto 2022
Kinetic Global CEO Kaplan joins speaker line-up for WOO Toronto 2022

By Rajiv Raghunath - April 05, 2022

WOO President Tom Goddard says: "Digitisation, audience measurement and sustainability will be three of the key themes at Toronto 2022”.

Bengaluru airport gearing up for growing international air passenger traffic
Bengaluru airport gearing up for growing international air passenger traffic

By Rajiv Raghunath - April 01, 2022

BIAL resumes 25 international departing flights in a day; Expects to add new routes and airlines in a phased approach

Lamar CEO Sean Reilly joining WOO board; to address Toronto Global Congress
Lamar CEO Sean Reilly joining WOO board; to address Toronto Global Congress

By Rajiv Raghunath - March 30, 2022

WOO President Tom Goddard says: "Sean will certainly make an impact on WOO with his vast experience and strong views on how the global OOH industry needs to develop”.

CupShup launches operations in Kolkata
CupShup launches operations in Kolkata

By Rajiv Raghunath - March 29, 2022

We are determined to bring 7x growth in the coming financial year with new offices in Tier 2 and 3 cities: Sourav Kumar, Co-founder, CupShup

RailTel invites RFPs for RDN on Build-Operate-Maintain basis in 2 regions
RailTel invites RFPs for RDN on Build-Operate-Maintain basis in 2 regions

By Rajiv Raghunath - March 29, 2022

The RDN projects have been placed in two clusters or regions – (i) North + East; and (ii) South + West; Pre-Bid Meeting on April 5

Regular international flights ops resume, boost for commercial activities at airports
Regular international flights ops resume, boost for commercial activities at airports

By Rajiv Raghunath - March 28, 2022

Some 60 airlines from 40 countries to operate to/from India during the summer schedule

WOO to reveal new audience measurement guidelines at Toronto 2022
WOO to reveal new audience measurement guidelines at Toronto 2022

By Rajiv Raghunath - March 24, 2022

The new guidelines are the result of an extensive research exercise among 11 audience measurement bodies, working with international media owners and media buyers.

MOOH solutions firm StreetMetrics launches StreetCity
MOOH solutions firm StreetMetrics launches StreetCity

By Rajiv Raghunath - March 24, 2022

StreetMetrics partnered with Voxel Worlds, a realistic proptech design studio, to build StreetCity.

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