Ocean Outdoor partners with Discovery & Team GB to bring Olympic Winter Games Beijing 2022 action to DOOH screens
By Rajiv Raghunath - February 03, 2022
World class action from the 26 venues hosting the Beijing Olympics, which begins on February 4 and lasts for 17 days, will be shown in 20 second packages throughout each day
Premium DOOH media owner Ocean Outdoor will carry daily highlights provided by Discovery/Eurosport from the Olympic Winter Games Beijing 2022 across 36 of its large format full motion screens in 11 cities this month.
Clips of all the best sporting action and medal winning moments will be delivered by Eurosport as Ocean again partners with Discovery, the only place to watch all the action from Beijing 2022, with 1,200 hours of live coverage across its linear and digital platforms, including discovery+, Eurosport and Eurosport app.
The deal follows a successful partnership with Discovery during Tokyo 2020 and builds on Ocean’s official long term media partnership with Team GB, now in its eighth year.
World class action from the 26 venues hosting the Beijing Olympics, which begins on February 4 and lasts for 17 days, will be shown in 20 second packages throughout each day starting with action from the curling events on February 5.
Ocean’s partnership with Discovery will deliver 16 million adult impacts across its large format portfolio during the period of the Games. The Eurosport clips will appear on screens in Manchester, Newcastle, Edinburgh, Glasgow, Birmingham, Liverpool, Leeds, Norwich, Nottingham, Bournemouth and across eight locations in Westfield Stratford City, Westfield London and Canary Wharf.
Ocean head of content and sponsorship Kevin Henry said: “Ocean’s coverage of the Olympic Winter Games Beijing 2022 winter Olympics builds on our successful association with Discovery and our long-term partnership with Team GB. Our 2022 content programme gives Team GB comprehensive visibility across premium DOOH and reaffirms the importance of out of home as a broadcast medium on the journey to Paris 2024.”
James Gibbons, EVP, GM UK & Nordics at Discovery, said: “We are delighted to partner with Ocean Outdoor once again on the Olympics, this time working together to deliver our extensive coverage of the Olympic Winter Games Beijing 2022 to a broad audience of passionate sports fans. Tokyo 2020 was a huge success and we look forward to unlocking the power of the Olympics for audiences across the UK in collaboration with Ocean Outdoor.”
British Olympic Association commercial director Tim Ellerton said: “Beijing 2022 promises to be a unique and exciting Games, which we will once again be sending an extremely competitive team to. We have made history at the last two editions of the Winter Games and we are excited to see what this crop of talent can achieve. This partnership between Discovery and Ocean will help bring the Games to life for fans throughout the UK and once again highlights the power of DOOH as an important broadcast medium.”
Team GB has around 50 athletes competing at Beijing across several disciplines including snowboarding, bobsleigh, skeleton, speed skating and curling. Team GB won a record five medals at the 2018 Pyeongchang games.
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