Rajiv Raghunath
Will Budget 2022-23 put more money in the hands of consumers?
By Rajiv Raghunath - January 25, 2022
Demand creation will be the panacea
Pikasso ties up with Hivestack to place premium assets on pDOOH SSP
By Rajiv Raghunath - January 25, 2022
The tie-up will enable advertisers to incorporate Pikasso’s roadside and shopping mall inventory into their DOOH campaigns across the Middle East, regions of Levant, North and West Africa, and the Caucasus
OOH Capital extends global reach with three new partners
By Rajiv Raghunath - January 19, 2022
OOH Capital advises OOH businesses, cities, real estate owners and technology suppliers on the best ways to navigate the rapidly changing OOH landscape
Rail passenger traffic scales new peak in 12-month period
By Rajiv Raghunath - January 18, 2022
Indian Railways passenger originating volume reached 376.98 million in November 2021
Hivestack launches pDOOH ops in Malaysia
By Rajiv Raghunath - January 18, 2022
Hivestack has also signed up with the largest OOH/DOOH media owners in Malaysia via the Hivestack Supply Side Platform (SSP) that include BIG Tree, Seni Jaya, Spectrum, Laguna, Lantern Media, Sky Blue, Power Screen, WOW Media, Era Jaya, and AOS Media
Hong Kong’s healthcare DOOH network Alfaxmedia in tie-up with Hivestack
By Rajiv Raghunath - January 17, 2022
The partnership will offer brands, agencies and omnichannel DSPs the opportunity to purchase and activate Alfaxmedia’s DOOH inventory programmatically across Hong Kong, exclusively via the Hivestack DSP and SSP platforms
Ultraleap launches next-gen camera to complete the transition from touch to gesture
By Rajiv Raghunath - January 14, 2022
“Using our knowledge of the market and our experience with partners, we’ve created an OOH-specific camera which makes the adoption and integration of touchless technology easy,” says Saurabh Gupta, Product Director for OOH, Ultraleap
In-location experience management platform Raydiant acquires Sightcorp
By Rajiv Raghunath - January 14, 2022
With the power of Sightcorp’s analytics software, Raydiant’s experience management platform will provide anonymous in-store screen engagement analytics on dwell times, viewers, impressions, and more to help brands increase sales and deliver optimised content while maintaining consumer privacy
AMI Entertainment CEO Michael Maas joins Broadsign’s Board of Directors
By Rajiv Raghunath - January 12, 2022
Michael Maas brings a wealth of knowledge to Broadsign, with experience spanning advanced computing, M&A, marketing and communications, and OOH advertising via AMI’s global network of OOH inventory spanning 30,000 locations
Pikasso Morocco unveils the ‘Casablanca Collection’ with works of art
By Rajiv Raghunath - January 12, 2022
The Casablanca Collection is a perfect complement to our malls and retail offering, says Antonio Vincenti, Chairman & CEO of Pikasso, the leading OOH firm in North Africa, West Africa and the Levant
T-Mobile US acquires ridershare ad network Octopus Interactive
By Rajiv Raghunath - January 11, 2022
Octopus Interactive helps brands reach audiences through video ads presented on screens inside rideshare vehicles, providing marketers a new way to reach consumers
Air passenger traffic volume in India rises 62.9% in Aug-Nov 2021
By Rajiv Raghunath - December 27, 2021
Domestic flight passenger volume reaches 20.72 million in Nov 2021 vs 17.42 million in Oct 2021
The story behind Times Square NYE Countdown
By Rajiv Raghunath - December 23, 2021
Rafale Chang, CEO of Tiger Party provides a detailed account of what it takes to manage the synchronised New Year countdown on Times Square billboards, which the company has been managing over 11 years now.
BACARDI brings Latin-Caribbean warmth to Times Square with ‘Winter Summerland’ billboard takeover & Pedicab fleet
By Rajiv Raghunath - December 21, 2021
The takeover featured surprise appearances from ‘West Side Story’ actress and Puerto Rican singer Ana Isabelle, Broadway’s ‘Thoughts of a Colored Man’ star and singer-songwriter Mack Wilds, plus performances from It’s Showtime NYC and more
Bacardi to bring Latin-Caribbean warmth to Times Square with ‘Winter Summerland’ billboard takeover
By Rajiv Raghunath - December 14, 2021
The rum brand will also deploy a fleet of iconic Times Square performers, brand ambassadors and decked out pedicabs who will take to the streets to spread the summer vibes and drum up the excitement in anticipation of the billboard reveal