Friday, March 29, 2024

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Rajiv Raghunath

Toolstation, krow Group present awarding winning ‘The World’s Most Supportive Poster’ on Ocean’s Liverpool Media Wall
Toolstation, krow Group present awarding winning ‘The World’s Most Supportive Poster’ on Ocean’s Liverpool Media Wall

By Rajiv Raghunath - March 23, 2022

The campaign was unveiled for seven days from March 21 on Ocean’s mammoth Liverpool Media Wall which is positioned directly opposite Lime Street Station, captures the attention of construction workers as they arrive in the city for work.

Cross-media adtech platform Beatgrid onboards Brendon Cook, Matthew O’Grady
Cross-media adtech platform Beatgrid onboards Brendon Cook, Matthew O’Grady

By Rajiv Raghunath - March 23, 2022

The appointments coincide with a phase of exponential growth for Beatgrid ushered by global campaigns with Google, Unilever, The Trade Desk, Vevo, Coles Supermarket, and Virgin

Air passenger volume in India expected to reach pre-pandemic level; dip in Jan an aberration
Air passenger volume in India expected to reach pre-pandemic level; dip in Jan an aberration

By Rajiv Raghunath - March 21, 2022

Decline in daily Covid cases, resumption of regular international services will provide the growth props

The Advertising Club brings back EMVIES
The Advertising Club brings back EMVIES

By Rajiv Raghunath - March 18, 2022

The contestants will battle it out for recognition on March 25, 2022, at Taj Lands’ End - Seaside Lawns

UK’S Ocean Outdoor set to retain ad contract for iconic BFI IMAX in London
UK’S Ocean Outdoor set to retain ad contract for iconic BFI IMAX in London

By Rajiv Raghunath - March 15, 2022

As the incumbent, Ocean has held the rights to sell the unique outdoor advertising landmark for more than 10 years.

Full-stack crypto trading and lending platform Vauld partners with Alfa Romeo F1 Team ORLEN
Full-stack crypto trading and lending platform Vauld partners with Alfa Romeo F1 Team ORLEN

By Rajiv Raghunath - March 11, 2022

Vauld branding will be displayed in a prominent position on the front wing of the team’s C42 cars, driven by Valtteri Bottas and Zhou Guanyu, as well as on other team assets.

Stockholm-based OOH tech biz DoohClick in partnership with digital mirror operator Loop’d
Stockholm-based OOH tech biz DoohClick in partnership with digital mirror operator Loop’d

By Rajiv Raghunath - March 02, 2022

Loop’d manages digital mirrors in the restrooms of restaurants, bars, sports, theatre and concert venues

Clear Channel Singapore’s OutSmart Pro introduces near real-time impressions, AI-driven vehicle count
Clear Channel Singapore’s OutSmart Pro introduces near real-time impressions, AI-driven vehicle count

By Rajiv Raghunath - March 01, 2022

The enhanced audience measurement solution comprises an Anonymous Video Analytics software that analyses pedestrians and vehicles to calculate impressions and dwell time in real-time

Clear Channel Europe and Broadsign scale partnership in the UK to bolster Clear Channel LaunchPAD programmatic offering
Clear Channel Europe and Broadsign scale partnership in the UK to bolster Clear Channel LaunchPAD programmatic offering

By Rajiv Raghunath - February 25, 2022

Extended collaboration unlocks programmatic media buyer access to 3,000+ premium DOOH screens across the UK via Clear Channel LaunchPAD, broadening available European pDOOH inventory

Vistar Media releases Version 6.0 of Demand Side Platform
Vistar Media releases Version 6.0 of Demand Side Platform

By Rajiv Raghunath - February 23, 2022

Version 6.0 facilitates advanced visual planning, granular bid management and enhanced data & inventory marketplace delivers maximum value for agencies & brands

Zest Outdoor launches solar energy generating ‘Climate Conscious OOH’ in Mumbai
Zest Outdoor launches solar energy generating ‘Climate Conscious OOH’ in Mumbai

By Rajiv Raghunath - February 22, 2022

Zest Outdoor has installed 17 of ‘Climate Conscious’ media assets along the Western Railway suburban line in Mumbai; another 17 will be installed in Phase 2 of the project.

Volta collaborates with Walgreens to expand reach in US
Volta collaborates with Walgreens to expand reach in US

By Rajiv Raghunath - February 18, 2022

Volta targets installing 1,000 DC fast charging stalls at over 500 Walgreens throughout the US

Registration open for World Out of Home Organization in-person Global Congress in Toronto
Registration open for World Out of Home Organization in-person Global Congress in Toronto

By Rajiv Raghunath - February 17, 2022

The Congress will be held at the Sheraton Toronto Centre Hotel, 123 Queen Street West.

Raydiant raises $30mn Series B to reimagine In-Store experiences for brick and mortars
Raydiant raises $30mn Series B to reimagine In-Store experiences for brick and mortars

By Rajiv Raghunath - February 17, 2022

Funds will be used to innovate Raydiant's AI-powered experience management platform that empowers brick-and-mortar organizations to deliver engaging, personalized, and measurable on-screen experiences to both in-store customers and their back-of-house employees.

ROAD to Africa’s OOH growth
ROAD to Africa’s OOH growth

By Rajiv Raghunath - February 07, 2022

Trish Guildford, General Manager of the Out of Home Measurement Council, South Africa and Jorja Wilkins, Executive, Marketing and Marketing Services at Primedia Outdoor share their perspectives on the development and use of OOH audience measurement metrics, in the WOO Africa Forum session anchored by GUROOH CEO Gideon Adey.

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