Tanishq sets a positive ‘Shagun’ with new campaign

By M4G Bureau - February 23, 2021

The brand kicked off the new campaign in partnership with Laqshya Media Group across top ten cities.

HDFC Life all set to ‘Bounce Back’ on OOH

By M4G Bureau - February 22, 2021

A multimedia campaign launched in partnership with Leo Burnett celebrates the indomitable human spirit and how financial resilience helps one to overcome challenges

VIVO India back as Title Sponsor for IPL 2021

By M4G Bureau - February 19, 2021

The brand had signed a deal worth INR 440 crore per edition with IPL for the period 2018-2022.

UK OOH revenues for Q4, 2020 down -46%, says Outsmart report

By M4G Bureau - February 19, 2021

The figures show improvement over Q3 figures and the research, conducted in partnership with PWC, also indicates more improvement, with restrictions lifting and the roll-out of the vaccine program

Use of biometric data, personalisation, among key expected trends

By M4G Bureau - February 19, 2021

A report by Essence, part of GroupM, studies the impact of 2020 on the future of advertising and analyses the likelihood of 15 different scenarios occurring in the next decade

Tourism industry back to wooing travelers with airport advertising

By M4G Bureau - February 18, 2021

State tourism brands are leveraging JCDecaux properties at the Bangalore International Airport to highlight their respective tourism landmarks and attract travelers.

TOMI wins gold in ‘Interactive Urban Solution of the Year’ category

By M4G Bureau - February 18, 2021

The award distinguishes the continued innovation of TOMI in providing information to all citizens and tourists about a city and helping them explore it in a simple, intuitive, and quick way, with all the essential content they need

Indian ad spends to grow by 23.2% in 2021: GroupM’s TYNY report

By M4G Bureau - February 17, 2021

India is expected to regain its 9th ranking on global ad spends in 2021 and the OOH medium will touch INR 1,570 crore in 2021 with a CAGR of 69%, says the report.

Sony expands Bravia 4K HDR professional display line-up

By M4G Bureau - February 17, 2021

The new models are designed for use in business applications and combine immersive picture quality and display features with cognitive intelligence capability to cross-analyze elements in the picture at once

MMRDA opens bid for advertisements rights on piers of Mumbai Monorail

By M4G Bureau - February 17, 2021

The authority permits digital display, glow sign, vinyl wrapping or any other new mode of advertisements on 10,300 sq. meter area for a duration of 5 years

Ahmedabad unit of Western Rlys launches ad tenders in bulk

By M4G Bureau - February 16, 2021

All tenders are designed under the single packet system with different advertised amount and earnest money. The closing date for all tenders is February 26, 2021.

DOOH market in Europe to grow at 12% CAGR during 2021-’28

By M4G Bureau - February 15, 2021

According to Data Bridge Market Research the market is expected to reach USD 5,420.86 million by 2028. Growing focus on business intelligence is acting as a major factor for the growth of the market

Jyoti Malhotra appointed MD of Volvo Car India

By M4G Bureau - February 15, 2021

Malhotra will be the first Indian to head the company in India

Skylight in alliance with Assam Govt Mktng Corp for DTC AC bus media

By M4G Bureau - February 15, 2021

Skylight to manage, market and sell DTC buses wraps for Assam Government Marketing Corporation, which has bagged the branding and advertising rights for 5 years

KPMG India, Infomo in tie-up to tap digital advertisers

By M4G Bureau - February 12, 2021

The alliance will develop digital advertising solutions for enterprises and large publishers utilising the InfomoR3 - a sell-side adtech platform with a unique model that ensures sell-side stakeholders get better ROI compared to delivery of standard ads sourced from existing programmatic ads