Xaxis launches AI-driven creative solutions to boost digital ads’ impact in India

By M4G Bureau - February 04, 2021

Xaxis Creative Studios gives brands access to data-driven digital design capabilities and real-time campaign insights for better media outcomes.

Mega LED screen promises infinite opportunities to brands

By M4G Bureau - February 04, 2021

The 39.4ft (w) X 16.4 ft (h) LED wall at Infiniti Mall in Mumbai has drawn brands like Bank of Baroda, ITC, Samsung, Netflix and Cadbury, among others, for their latest campaigns

Havas Group India partners with Conran Design

By M4G Bureau - February 04, 2021

As part of the JV, Conran Design Group opens its third global office in Mumbai with a dedicated team of 15 specialists, supported by its global teams.

Hyundai Motor India Foundation kicks off mobile public health initiative for rural India

By M4G Bureau - February 03, 2021

The initiative ‘Mobile Chikitsa’ is under their public health programme ‘Sparsh Sanjeevani’ aimed at strengthening the Government of India’s Ayushman Bharat Yojana

Wavemaker India bags media mandate for PagarBook

By M4G Bureau - February 02, 2021

The agency is mandated with the responsibility of scaling up the brand via mass outreach programs cutting across all relevant touch points including OOH

Narayana Health goes for cab branding across cities

By M4G Bureau - February 01, 2021

The health-care brand has tied up with MyHoardings for the transit media promo in multiple cities

Coral Media launches new integrated agency Coral Infinite

By M4G Bureau - February 01, 2021

Offering 360-degree media led solutions across OOH, retail, events, BTL and the digital space, the agency will be led by Nitin Rastogi as CEO

GHMC announces service centric OOH ad plans

By M4G Bureau - February 01, 2021

As per the new announcement by The Greater Hyderabad Municipal Corporation (GHMC), ads will be permitted on public utilities and advertisers will have to allot 10% of the overall space for promotions and public service announcements for 10% of the time in a year.

MediBuddy appoints Manoj Balaji as Senior Vice President & Business Head of the Corporate Business Unit

By M4G Bureau - January 29, 2021

Manoj is a senior business leader with over 14 years+ experience across healthcare, health insurance, consumer internet, IT/ITES sectors in both B2B and B2C realms

Soch Apparels appoints Salloni Arora as VP - Marketing

By M4G Bureau - January 29, 2021

Salloni will be working closely with Vinay Chatlani, M.D and CEO of the company, to steer the brand’s marketing effort towards the next phase of growth

TV9 News creates OOH scoop to promote new channel

By M4G Bureau - January 28, 2021

A month-long OOH activity has been executed across entire West Bengal

New guidelines offer some cheer for cinema advertising

By M4G Bureau - January 28, 2021

Starting February 1, 2021, cinema halls will be able to cater to higher number of audiences as part of the easing of curbs

‘Combine OOH, mobile to drive engagement, relevancy, reach’

By M4G Bureau - January 28, 2021

Moving Walls cites how the synergy has worked well for different brand campaigns

Vistar Media partners with Arrivalist’s measurement capabilities for travel sector

By M4G Bureau - January 27, 2021

Travel marketers can use Vistar’s programmatic technology to engage and stay connected with potential visitors across transit touchpoints

Ministry of Electronics and Information Technology’s Republic Day Tableau 2021 conceptualised & designed by ITW Playworx

By M4G Bureau - January 27, 2021

The 3D tableau is based on the theme of Digital India & AatmaNirbhar Bharat