Campaigns

TV9 News creates OOH scoop to promote new channel

A month-long OOH activity has been executed across entire West Bengal

Published

January 28, 2021

TV9 News Network has launched a new regional news channel in West Bengal named TV9 Bangla, supported by a high decibel OOH campaign.

The OOH campaign has been executed across West Bengal with large formats creating unmissable presence for the brand with the tagline, ‘Na Dekhelei Noye’. Also, a cantilever activity has been undertaken by the brand to reach the interiors of the state. Both the activities have been launched for a month.

Commenting on the channel, TV9 Network CEO, Barun Das said, “Inspired by its glorious past and distinct regional pride, West Bengal is finally getting ready to be resurrected and revived. And TV9 Bangla is here to chronicle this new development narrative with neutrality and world class presentation. TV9 Network enjoys undisputed regional dominance in language differentiated markets and with Bangla we will extend our lead. We will be a game changer in this robust market.”

Explaining the rationale behind the channel going with the “prothom” pitch, Das said: “The word ‘prothom’ signifies three broad elements – first it’s an allusion to our beloved state West Bengal. It’s an aspiration to see Bengal at the top of the charts again. Second, TV9 Network will further reinforce its position as the No. 1 news network with TV9 Bangla adding to its already substantial lead over competing networks. And third, we are vying for a lateral entry at No. 1 position in the West Bengal market.”

Calling upon the discerning Bengali news consumers to sample TV9 Bangla, Das added, “We are here to redefine news coverage by simply doing the basics, turning to the good old style of neutral journalism – balanced perspective and fact-based reporting. We are here to give test to the Fourth Estate, especially as the state goes to polls. That’s why the viewers just can’t afford not seeing us – Na Dekhelei Noye.”

This is the 6th channel by the network after TV9 Telugu, TV9 Kannada, TV9 Marathi, TV9 Gujarati and TV9 Bharatvarsh – all leading names in their respective genres.