Mondelez’s new V Day question: How far will you go for love ?

By M4G Bureau - February 12, 2021

The Valentine’s Day campaign for Mondelez’s Cadbury Dairy Milk Silk is being deployed at large format sites in metro cities

Signkick and LiveDOOH merge to offer common media owner platform

By M4G Bureau - February 11, 2021

In coming together, they’ve created a powerful, modular suite of tools that put media owners in control of their DOOH networks from end-to-end

India’s macro economic indicators show uptick for OOH

By M4G Bureau - February 11, 2021

The International Monetary Fund in its recent report projected an 11.5% growth rate for India’s economy in 2021, in its World Economic Outlook report. These and other reports project a positive outlook for the media and advertising industry as a whole, and for OOH in particular, writes Vishwanath Kini, Head – Growth & Strategy, NBD, The Brand Sigma

Walmart launches display self-serve platform

By M4G Bureau - February 11, 2021

Walmart acquired Thunder’s IP and technology, which will offer creative versioning, testing and optimization to help advertisers and deliver an omnichannel impact with more speed, control and convenience

SDMC launches multiple advertising tenders

By M4G Bureau - February 11, 2021

The multiple tenders allot rights on unipoles, toilet blocks, subways, parking areas and heavy footfall markets

Mega mural at Chennai station spread AIDS awareness

By M4G Bureau - February 11, 2021

We Are’ is an initiative by St+art India Foundation & Tamil Nadu State AIDS Control Society (TANSACS) with Asian Paints to break the stigma around AIDS through a powerful and artistic symbol of solidarity

Wavemaker launches AI powered multi-audience planning platform

By M4G Bureau - February 10, 2021

Powered by AI and best in class data sets, the new platform, Maximize, is claimed to be industry’s first product to allow end-to-end planning for fragmented target audiences

Havas Creative India bags integrated communication mandate of flybig airlines

By M4G Bureau - February 10, 2021

The agency has designed OOH creative for the maiden campaign of the new airline

Pun and data mark Dunzo’s new campaign

By M4G Bureau - February 09, 2021

The brand has strategically chosen five pin codes for the campaign that uses a series of targeted and memorable billboards

Goa Carnival soars high with IndiGo’s OOH spread

By M4G Bureau - February 09, 2021

The celebration, part of the ‘India by IndiGo’ campaign’ is being promoted across OOH media at Goa, Delhi, Mumbai, Bengaluru and Hyderabad

HP announces new Latex printer portfolio

By M4G Bureau - February 08, 2021

Equips PSPs to meet changing market demands with new HP Latex 700 and 800 Printer series

Mumbai OOH set for new policies

By M4G Bureau - February 08, 2021

The BMC has also announced new property development under the PPP model as part of the new policy

UK more receptive to OOH during lockdown

By M4G Bureau - February 05, 2021

Vanessa Eagle, Agency Strategy Partner, Posterscope, highlights the connection built between the audience and OOH medium in UK

Samsung’s bespoke appliances under spotlight in Seoul’s COEX K-pop Square

By M4G Bureau - February 05, 2021

In anticipation of the products’ release, Samsung has installed an exciting video campaign featuring the latest bespoke appliances

Piccadilly Lights pays tribute to Captain Sir Tom Moore

By M4G Bureau - February 04, 2021

The curved screen of 784 sqm 4K video display solution is operated by Ocean Outdoor