Mondelez’s new V Day question: How far will you go for love ?
By M4G Bureau - February 12, 2021
The Valentine’s Day campaign for Mondelez’s Cadbury Dairy Milk Silk is being deployed at large format sites in metro cities
Mondelez India is back with memorable stories of celebrating innocent, playful & magical love this Valentine’s Day with its most iconic brand Cadbury Dairy Milk Silk. Over the years, the company has led the occasion through its concerted marketing efforts, From ‘Say it with Silk’ to ‘How Far Will You Go For Love?’ on the OOH medium. The brand now aims to ensure that consumers don’t have to look too far for love to strike the romantic chord this season.
The campaign is being deployed at metro cities such as Delhi and Mumbai on large format hoardings located at arterial roads. The theme to ‘How Far Will You Go For Love?’ is being carried forward from its long standing statement with a fresh creative on outdoors.
Anil Viswanathan, Senior Director, Marketing (Chocolates), Insights and Analytics, Mondelez India, said, “Being synonymous with Valentine's Day for almost a decade, Cadbury Dairy Milk Silk has been inspiring consumers to celebrate the season of romance and making the day count in their love story.Cadbury Dairy Milk Silk has built and strengthened consumer love and connect with youth in India through relevant storytelling and personalised offerings. Our recent campaign ‘How Far Will You go for Love’ was received very well, winning consumers’ hearts especially with Gen Z strengthening overall brand appeal and emotional connect with this audience. Valentine’s Day is an important day in our consumer’s life, and they believe in making the day count. They know that words often fall short to express their deepest emotions for the dear ones in their lives and they share a special bond with Cadbury Dairy Milk Silk to express themselves.”