Mondelez India plans to promote 5Star Oreo through innovative OOH

By M4G Bureau - March 12, 2021

The OOH medium will be a part of a 360-degree integrated marketing communication to create buzz around the brand.

Enterr10 Television Networks elevates Shrutish Maharaj as Group CBO

By M4G Bureau - March 12, 2021

Maharaj will also be overseeing the group’s media planning & buying and will be reporting to Manish Singhal, Managing Director, Enterr10 Television Network

#TheSilentDiamonds sparkle in IGI’s Women’s Day initiative

By M4G Bureau - March 11, 2021

The International Gemological Institute (IGI) applauds the victories of women who continue to give their best to society

IOAA maintains I&B Ministry should have consulted industry before preparing new Outdoor Publicity guidelines

By M4G Bureau - March 11, 2021

The apex association is planning to submit with ministry outdoor industry’s feedback on the new policy

BBC News encourages viewers to ‘Make More of Your World’

By M4G Bureau - March 11, 2021

The initiative sets the ground for people to appear on real billboards

Shilpa Shetty to endorse BL Agro’s ‘Nourish’

By M4G Bureau - March 10, 2021

With aggressive promotion plans for the current year, BL Agro Industries has signed the popular Bollywood actor and fitness icon as the face of the brand for all its promotions.

Kochi Metro salutes women staff with ramp walk in train

By M4G Bureau - March 10, 2021

Over 20 students from the JD Institute of Fashion Technology took part in the fashion show held in a running metro train organized by the Kochi Metro Rail Ltd (KMRL).

MMRDA invites bid for branding rights

By M4G Bureau - March 10, 2021

The licensing of branding rights at Mumbai Metro will be given for Line 2A and 7 Stations

Carat India appoints Ashish Singh as Vice President - Planning

By M4G Bureau - March 09, 2021

Ashish Singh will focus on developing and leading client relationships for Carat in addition to helping the agency deliver enhanced digital solutions to clients

It’s green all the way for Assembly election OOH campaigns in Kerala

By M4G Bureau - March 09, 2021

Election Commission has empowered the district election officer to take legal action against parties violating the mandate

EyeTalk Media Ventures, Infinity OOH expand DOOH reach with Nehru Place site

By M4G Bureau - March 09, 2021

The site display brightness changes through different times of the day

Facebook celebrates ‘More Together’ on OOH

By M4G Bureau - March 08, 2021

The social media brand’s campaign ‘More Together’ which captures individual stories and traces the trajectories of people who gained much from sharing something with the world, will go live on OOH.

Shapoorji Pallonji’s new campaign is all about wellness

By M4G Bureau - March 08, 2021

The outdoor campaign with the tagline ‘Wellness done right’, is designed to promote AUBBURN, a new residential project by SD Corp, the real estate arm of Shapoorji Pallonji.

Notice issued for removal of PM images in BJP’s WB campaign

By M4G Bureau - March 05, 2021

The Election Commission of India has issued strict notice for the removal of hoardings carrying PM Narendra Modi’s images in the state within 72 hours

dentsu report maps changing consumer trends

By M4G Bureau - March 05, 2021

dentsu International has launched its consumer vision research report, ‘The Age of Inclusive Intelligence’, which charts long-term consumer trends that will shape the next decade. It offer brands information with which they can build human-centric experiences to meet changing consumer expectations