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Facebook celebrates ‘More Together’ on OOH

By M4G Bureau - March 08, 2021

The social media brand’s campaign ‘More Together’ which captures individual stories and traces the trajectories of people who gained much from sharing something with the world, will go live on OOH.

Facebook launches a new phase of its consumer marketing campaign in India - ‘More Together’. This phase marks the first anniversary of Facebook’s consumer marketing journey in the country, a key strategic focus area for the company, as it continues to celebrate the power of connections and communities, and how people can do more together than alone.

The 360-degree campaign has been conceptualized and executed by Taproot Dentsu and Dentsu Webchutney and will go live in multiple languages across TV, digital, print, radio and OOH.

Speaking about the campaign, Avinash Pant, Director - Marketing, Facebook India, said, “Facebook is deeply entrenched in the cultural fabric of India. Every day we see different ways in which people across the country come together on our platform to create meaningful connections, fuel discovery, and help and support one another. This ability to connect and share with the world can lead to endless possibilities, and we feel humbled with the stories where our family of apps has provided this value to the people. Our consumer marketing journey over the past year has been focused on showcasing these diverse stories with the underlying belief that people can do more together than alone, and we continue to rally behind it.”

Talking about the inspiration behind the campaign Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu explains, “People want to be more, experience more, inspire more, help more, relax more, shine more - it’s in our DNA, this need to do more for ourselves and indeed for the world we live in. Facebook is a means to that end - a place where people come together resulting in delightful, sometimes entirely unexpected outcomes. This campaign will capture many such stories and trace the trajectories of people like you and me, who shared something with the world and got so much more back in return.”

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