Goldee Patnaik, Vice President of India Marketing at itel Mobile, shares how innovations are reshaping OOH advertising and why strategic integration with digital media is key...
The panel discussion on the theme ‘Is DOOH ticking all the boxes for brands’ held on Day 1 of the recently concluded OOH Advertising Convention (OAC)...
TerryWhite Chemmart (TWC) is the latest major retailer to enter the rapidly accelerating Australian retail media market
He brings an experience of 25+ years in the industry
Chris Botha, Group MD, Park Adv, South Africa drew parallels between the challenges facing the industry and a compelling narrative involving two shoe companies on a...
Remi du Preez highlights the transformative power of programmatic out-of-home advertising, advocating for seamless integration, industry standards, and transparency.
Ashish sheds light on the crucial significance of storytelling and collaboration in OOH advertising, providing valuable perspectives for healthcare marketers navigating the ever-changing terrain.
Gautam Bhirani, Founder and CEO of Tagtalk.ai, believes that the role of content and engagement in out-of-home and digital display media has evolved dramatically to cater...
Chloe Neo shared her viewpoints on 'Cross Media Measurement' in the 2nd WOO APAC Forum in Bali
To celebrate the occasion and express gratitude to its clients and media owners, the company rolled out a pan India campaign led by premium static and...
