The brand has unveiled the unique Ganesha installation at Oberoi Mall in Goregaon, Mumbai to impress upon the audience of Ford’s adherence to quality standards and...
A Nielsen OOH survey has found that OOH delivers more online activity per ad dollar spent compared to television, radio, and print.
The Top Thirty Global Media Owners report is Zenith's unique ranking of the world's largest media companies, and has been published since 2007
The MDEX determines each brand's mobile performance against five dimensions: Discoverability, Mobile Optimization, Navigation and Content, Utility and Usability, and Driving Desired Actions
OOH in 2017 will seek to extend the creative boundaries that significant investment in screens has afforded the industry, allowing smarter brands to capitalise on video...
Vodafone U Back to Campus was a month-long campaign created with the objective of engaging with youth in 400 leading colleges across 50 cities in the...
Times OOH initiates a unique contest for people across all categories to share some creativity on the yet-to-be-launched BQSs.
In the pretext of superstar Rajinikanth's movie, Kabali, AirAsia flew specially-branded aircrafts and rewarded fans with free tickets.
Kinetic Worldwide launches a SAS tool to directly measure and quantify any OOH campaign's social media reach and awareness.
For the Standard Bank Joy of Jazz, the brand dug a little deeper, emphasising the live element of performance and taking live music to unexpected places
