Campaigns

AirAsia takes Kabali to the skies

In the pretext of superstar Rajinikanth’s movie, Kabali, AirAsia flew specially-branded aircrafts and rewarded fans with free tickets.

Published

July 18, 2016

Satarupa Chakraborty

Taking outdoor advertising to a different level, AirAsia takes the promotion of superstar Rajinikanth-starrer movie Kabali through branded aircrafts. Bearing the image of Superstar Rajini from the movie Kabali, parts of the aircraft have been painted and stickered with the livery. The aircraft will be flying across the AirAsia India network of destinations spanning Bengaluru, New Delhi, Goa, Pune, Chandigarh, Jaipur, Guwahati, Imphal, Vizag and Kochi.

Extending the excitement, AirAsia also became official airline partner for the Rajinikanth starrer’Kabali’, flying Superstar fans from Bengaluru to Chennai to watch the movie on the day of release. Adding to the Kabali fever, AirAsia India also launched a social media contest for fans to post their Kabali style video on the official Facebook facebook.com/AirAsiaIndia and Twitter https://twitter.com/airasiain page of AirAsia India. The winners stood chances to win rewards like first-day-first-show of the movie and free tickets to the shooting locations in the movie like Kuala Lumpur and Bangkok.

Talking about the excitement surrounding Kabali, Amar Abrol, CEO, AirAsia India said, “The Kabali fever is getting hotter by the day with fans across the world riding in the Rajini wave! We are delighted to partner with one of the most awaited movies of the year and we are overwhelmed by the kind reception we’ve received from our guests & fans on the association.This special plane, powered by Thalaivar quite literally, is dedicated to Rajini fans across the globe! This is AirAsia’s way of paying a tribute to the one and only Superstar in the country. We would like to thank the production house and Rajinikanth himself for the support they have extended to AirAsia in planning these special promotions.

Speaking of the various promotions rolled out by AirAsia, Kalaipuli S Thanu, Proprietor, V Creations said,”It is the first time in the history of Indian cinema that an airline has dedicated an aircraft to a movie. Only a Superstar like Rajinikanth demands such popularity and fame breaking barriers of age and geography. We are thrilled beyond words to see such excitement surrounding Kabali from the fans and brands that have associated with us!