Brand Insights
Vodafone U sends winners to Ultra Music Fest in Singapore
Vodafone U Back to Campus was a month-long campaign created with the objective of engaging with youth in 400 leading colleges across 50 cities in the country and on the digital platform through the Vodafone U website and Vodafone U Facebook posts
The high-voltage Vodafone U – Back to Campus campaign found two new winners who bagged an all-paid trip to the Ultra Music Fest in Singapore. The two winners Elisha Kotadia from Mumbai and Indever Karsjia from New Delhi — the lucky Vodafone U customers — garnered the maximum likes for their GIF to be declared winners of Vodafone U Back to Campus campaign that promised a Million Fun Experiences to users and participants.
Vodafone U Back to Campus was a month-long campaign created with the objective of engaging with youth in 400 leading colleges across 50 cities in the country and on the digital platform through the Vodafone U website and Vodafone U Facebook posts. This campaign gave the students an opportunity to win an all-expense paid trip to the popular Tomatina Festival in Spain and the iconic Ultra Music Fest in Singapore. To win these exciting experiences, youngsters had to click a GIF with their buddies, upload the GIF on social media and tag their friends with #FunWithU@Vodafone.
Earlier, Mandeep Ramna of Panjab University, another winner of Vodafone U Back to Campus Million Fun Experiences initiative, flew to the Tomatina Festival in Spain, with a friend.
Thanking India’s youth for making the smart choice with Vodafone U, Pushpinder Singh Gujral, Business Head – Mumbai, Vodafone India, said, “Vodafone U is a one of its kind telecom offering created specially for the youth of India. Through the Back to Campus – Million Fun Experiences initiative, Vodafone U invited youngsters to create memorable moments with their buddies and get the opportunity of winning trips to globally popular events like the Tomatina in Spain and the Ultra Music Fest in Singapore. It is indeed a good feeling to have received a more than enthusiastic response from Mumbaikars to Vodafone U Back to Campus and we believe it is testimony that Vodafone U has made headway in being seen as the preferred mobile youth brand. I congratulate Elisha on winning this contest. Vodafone will keep coming back with more exciting and fun experiences to delight our customers.”
-
Creative Concepts
Nexus Malls introduces India’s first parking lot naming rights with Mia by Tanishq
-
Campaigns
Zepto’s OOH campaign to amplify SuperSaver proposition across 62 towns
-
Talks OOH
Shalini Sankar, National Head-Business Development, Laqshya Media Group, to speak at South India Talks OOH 2025
-
Talks OOH
Mayank Gupta, Founder & CEO, Vertex Lightco Industries, to present at South India Talks OOH 2025